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@GuyKawasaki and @PegFitzpatrick 2
@GuyKawasaki and @PegFitzpatrick 3
@GuyKawasaki and @PegFitzpatrick
valuableBE1
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
@GuyKawasaki and @PegFitzpatrick
Inform
@GuyKawasaki and @PegFitzpatrick
Assist
@GuyKawasaki and @PegFitzpatrick
Entertain
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
• Embrace the NPR
model
@GuyKawasaki and @PegFitzpatrick
cleverBE2
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities
@GuyKawasaki and @PegFitzpatrick
graciousBE3
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks
Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or
stay silent
• Give thanks
@GuyKawasaki and @PegFitzpatrick
organizedBE4
@GuyKawasaki and @PegFitzpatrick
Be organized
• Use the right tools
Be
organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
Be
organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
• Be consistent
@GuyKawasaki and @PegFitzpatrick
dramaticBE5
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
• Add user-
generated content
@GuyKawasaki and @PegFitzpatrick
optimalBE6
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
• Go native
@GuyKawasaki and @PegFitzpatrick
boldBE7
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
• Be topical and timely
@GuyKawasaki and @PegFitzpatrick
cluelessBEDon’t
8
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
• Don’t abdicate to
agencies and interns
@GuyKawasaki and @PegFitzpatrick
activeBE9
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets
Be active
• Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets
@GuyKawasaki and @PegFitzpatrick
curiousBE10
Be curious
• Jump on new
platforms
@GuyKawasaki and @PegFitzpatrick
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
• Go Incognito
@GuyKawasaki and @PegFitzpatrick 48