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Pack a Punch with Visual Marketing Guy Kawasaki [email protected]

How to Pack a Punch With Social Media

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Pack

a

Punch

with Visual Marketing

Guy Kawasaki

[email protected]

Think Tinder not eHarmony

Avatar

• Face

• Not-cropped

• Asymmetric

• Front-lit

Cover

• Story

• Black is the new orange

• Optimized size

Add graphics to every post

Repeat your posts

Twitter

Facebook

Ensure pinnability

Experiment constantly

Variables

• Comment area: link or not?

• Photo: auto or manual?

• Title/text: leave or cut?

Go dark

Go artisanal

Try to get Facebook Mentions

Use WP to Twitter

Upload to Facebook and embed

everywhere

Always be Canva-ing

Create a Facebook video channel

Add infographics to Slideshare

Add media to LinkedIn summary

Order your Instagram filters

Try Juice

This morning this slide mentioned

Meerkat. Later today, Twitter

released Periscope. Now you should

check out Periscope.

SnapChat

Pack

a

Punch

with Visual Marketing

Guy Kawasaki

[email protected]