How to Reach Your Desired Audience with Targeted Blog Content
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How to Reach Your Desired Audience with Targeted Blog Content www.qualitywebsitetesting.com Presented by: Mary Gammel SEO Strategist Quality Web Site Testing LLC 06/06/2022 1
How to Reach Your Desired Audience with Targeted Blog Content
Learn how to write optimized blog content and promote your business blog to your desired target audience – YOUR prospects and customers. Slides from March 27, 2014 webinar. Viewers will also learn the elements of successful blogging, from blog promotion ideas to content writing tips.
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How to Reach Your Desired Audience with Targeted Blog Content
www.qualitywebsitetesting.com Presented by: Mary Gammel SEO
Strategist Quality Web Site Testing LLC 3/25/2014 1
2 Your Presenter: Mary Gammel Over 30 years in technology
industry Masters in Computer Science Background in software
engineering and software quality as a programmer, business analyst,
and project manager Website & SEO Strategist since 2008 Owner
of Quality Web Site Testing in Wheaton, IL Author of the SEO Tips
and Strategies blog at www.seotipsandtrategies.com 2
/in/marygammel/ @MaryGammel 3/25/2014
Webinar Goals Learn: How to reach out to your prospects and
customers with a blog Tips to write effective blog content Ideas
for promoting your business blog Successful blogging tips Q&A
at end of webinar if time permits 33/25/2014
Some Basics About Blogs A blog allows you to post articles on
the web. Articles on a blog are called posts. Blogs often allow
people to comment on posts. WordPress and Blogger are two blog
platforms. Search engines like Google will find your blog posts and
show them in search results related to your posts topic. For
maximum exposure, blogs and posts should to be optimized with SEO.
3/25/2014 4
Webinar Poll Question What is the main purpose of a business
blog? Please vote now! 53/25/2014
63/25/2014
Common Blog Goals The goals of a blog are often different than
those of a website. A business websites purpose is to promote/sell
product and services. Here are some common goals of a blog: Share
and establish expertise Connect with people interested in products
or services Improve visibility of business brand Foster Know, Like,
Trust with your audience 73/25/2014
Define Your Blogs Audience Prospects and Customers are likely
your blog audience. But be specific about who you want to reach so
you can target your content to them. For example: Small businesses
who want to learn about SEO Homeowners who need solutions to
plumbing problems Couples who need tips about planning a wedding
Nature photographers in Illinois Urban home gardeners in Los
Angeles 3/25/2014 8
Engaging your audience Write for your audience! People
searching the web are looking for information on a specific topic
or how to solve a problem. Write posts that helps your audience
solve problems. Use media such as videos and photos if that helps
get your point across. Encourage comments and respond to questions.
3/25/2014 9
103/25/2014
Ideas for Business Blog Post Topics Answer commonly asked
questions from your audience, prospects, and customers. Case
Studies - Share solutions to problems youve solved for people. Tips
and how to guides Industry news analysis How to best use your
products Dos and Donts 113/25/2014
Share Business News/Events News about your business can also be
shared on your blog in a News and/or Events section which is
separate from the informational articles: Product/service news News
about you and your company Information about events that your
company participates in Highlight your community involvement
efforts 3/25/2014 12
Writing Posts Each post should be focused on one topic. Keep in
mind that people scan web content first: Use Short paragraphs. Use
Subheadings. Use Bullet lists. Include at least one photo or image
in each post. Break longer posts into a series of shorter ones.
Interlink between related posts when relevant. Link to related
products/services on your website. 3/25/2014 13
Successful Blogging Tips Post on your blog at least once a
month. Weekly or daily is better if you have the time. Write
several posts at a time and schedule them to be published in the
future. If you dont have time to write or you arent a good writer,
hire a blogger to write posts for you. Keyword optimize your blog
posts for search engines using SEO best practices. Consider
integrating your blog and website together. Consider branding your
blog separately under a different domain name. 143/25/2014
Webinar Poll Check-in What is the main purpose of a business
blog? A. To sell products or services. B. To gather qualified
leads. C. To provide information and tips to your audience. D. To
get peoples email addresses. 153/25/2014
Webinar Poll Answer What is the main purpose of a business
blog? The answer is choice C: To provide information and tips to
your audience. People like to read information on blogs such as
tips, how to, case studies, news, etc. Selling too much on a blog
is not friendly to people looking for information. 163/25/2014
173/25/2014
If You Build it, He Will Come! 3/25/2014 18 The baseball field
from the movie Field of Dreams Once built, there was still work for
Kevin Costners character to do so he could have a catch with his
dad. In the same way, building your blog and writing posts is just
part of successful blogging!
Toot Your Own Horn Writing and posting on your blog is just
part of the work of successful blogging. Search engines and news
feeds may pick up your content automatically, but 193/25/2014 You
also need to let people know about your blog posts by promoting
your blog yourself. Build your own audience!
Make a Blog Promotion Plan Share posts via your business social
media networks: Facebook, LinkedIn, Twitter, Google+, Pinterest,
etc. Use Facebook Pages, Google+ Pages, and LinkedIn Groups as
well. Make it easy for blog visitors to share your content on their
own social networks. Use social sharing buttons like these from
AddThis.com: Use email marketing like Constant Contact to send an
e-blast related to every post. Have an RSS newsfeed for your blog.
3/25/2014 20
Local Business Blog Example The Sign Authority
(www.thesignauthority.com) 213/25/2014
22 Visit SEO Tips and Strategies at:
www.seotipsandstrategies.com Click on Blog SEO Tips to get a list
of articles on blogging. Visit the ProBlogger website at:
www.problogger.net 100 Blogging Tips from HubSpot
(http://blog.hubspot.com/marketi ng/100-tips-tricks-professional-
bloggers-use-list) Learn More about Blogging 3/25/2014
233/25/2014
24 A few reminders Q&A session is next for live webcast
Please submit your questions now. You can view this webinar on
demand at any time. Please leave feedback and ratings for this
webinar by using the Ratings button. These slides are available
online at: www.seotipsandstrategies.com 3/25/2014
25 Q & A 3/25/2014
Thanks for Participating! Get more information on this topic
at: www.seotipsandstrategies.com Learn about Mary Gammels SEO
Strategy services at: www.qualitywebsitetesting.com Copyright 2014
by Quality Web Site Testing, LLC. All Rights Reserved.3/25/2014
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