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HSBCon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of HSBC Twitter
HSBC: Social Media Report
This report looks at how
HSBCperformed on social media between
October 1st – December 31st, 2015
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Analysis of
HSBCTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
44,287 4,364 10.93% Worldwide
HSBC@HSBC
Engagement Score
112
Total Proactive Tweets
207
Retweets Total
29
Favorites Total
1,152
Total Mention
2,676
Total Retweets
1,041
BRAND TWEETS USER TWEETS
Brand Overview
37K
38K
39K
40K
41K
42K
43K
44K
45K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
44,287
New Followers
4,364
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
204
New Followees
6
Engagement
0
250
500
HSBC Press Office had an average engagement score of 112 and a highest of 476.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
207 29
In 2014 #China accounted for 29% of all
global investment in clean energy
#GreenChina https://t.co/..
07-Dec-15, Mon 04:00AM
ENGMT. FAV. REPLIES RETWEETS
932 201 10 111
Top Engaging Tweets
We welcome the #ParisAgreement as an
historic milestone on the road to a
more sustainable global ec..
Visit our YouTube page and set a
reminder for a Hangout on the
global trade landscape. https://t.co..
12-Dec-15, Sat 01:43PM
ENGMT. FAV. REPLIES RETWEETS
532 23 5 34
10-Dec-15, Thu 09:23AM
ENGMT. FAV. REPLIES RETWEETS
403 47 3 20
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 20 40 60 80 100 120 140 160
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70 80 90 100
0 100 200 300 400 500 600 700 800
#hsbc*
#china*
#badcustomerservice*
#hsbcinsight*
#cop21*
#hsbcforum*
#morethanmoney*
#poorcustomerservice*
#rmb*
#fail*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hsbc china badcustomerservice hsbcinsight cop21
Spread of Hashtags by day
0 20 40 60 80 100 120 140 160 180
#fail*
#hsbcforum*
#hsbcinsight*
#badcustomerservice*
#hsbc*
#rmb*
#poorcustomerservice*
#morethanmoney*
#cop21*
#china*
Engagement Score
Hashtags - Engagement
0
100
200
300
400
500
600
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 1,041
-20
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 2,676
-20
0
20
40
60
80
100
120
140
160
180
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
China Xinhua News 3,701,847 1
India Today 2,437,818 1
Jesse Millette 1,317,559 1
LinkedIn 1,217,120 1
EconomicTimes 1,180,161 1
TOP 5 INFLUENCERS
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