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Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media. It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
Citation preview
Report based on data collected from the Internet monitoring
Social Media Buzz AnalysisAbout The New App
Hyperlapse
Reactions across social media
Analysis of the buzz and contents which concern the new application
Based on data from Brand24
Hyperlapse by Instagram
01
What is the report about?
Introduction
Hyperlapse is the brand new app designed by Instagram to capture high-quality
time-lapse videos. It does not require an account on Instagram thus everybody
can use it. It is provided with a built-in stabilization technology that enhances the
quality and makes a time-lapse video smooth. It works as a simple camera that
then lets you speed up the video (by 6 or 12 times). And the most of all it is for
free, but for the time being it is only available for iOS. Hyperlapse was announced
on the 26th August 2014 and since that date it has been widely discussed in social
media.
The main purpose of this report is to analyze the Internet buzz and contents, that
concern the new app. It mainly focuses on the type and subject areas of
mentions and general attitudes of social media authors towards Hyperlaps.
02
03
What will you find in this report
Report scope
1Basic statistics
2Contents analysis
3Analysis of
Hyperlapse videos
4Sentiment structure
& sample opinions
Conclusions5
1Basic statistics
04
Number of mentions and social media reach
Estimated number of mentionsConcerns 26th-27th August 2014
Estimated social media reach
Estimated statistics
30K 60MConcerns 26th-27th August 2014
05
Sources of mentions
Facebook Twitter instagram Google+ tumbler Blogs News Forums YouTube other0%
10%20%30%40%50%60%70%80%90%
1.93%
79.53%
13.23%0.62% 0.86% 0.61% 1.17% 0.56% 0.56% 0.93%
Sources of mentions
Share of a platform in the discussion
Most popular platforms
Domination of Twitter
Social media authors publish contents about the Hyperlapse on Twitter the most frequently (79,5%). However the significant part of these mentions include links to Instagram videos. Other platforms play less important role.
t
2Contents analysis
06
Contents categories
UGC Shared (with links) Editorial0%
10%
20%
30%
40%
50%
60%
47.97%
39.50%
12.53%
share of a platform
What are the main contents categories?
User-generated contents dominate in the discussion
Shared contents (which include links) usually are the most common in the Internet discussion. However, in the case of Hyperlapse, UGC dominate over other kinds of contents. They represent almost 50% of the whole discussion. It results from the big number of testing videos of the new app.
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07
Type of mentions – UGC
Hyperlapse video Opinions Queries Information about Hyperlapse0%
10%
20%
30%
40%
50%
60%
70% 65.92%
20.90%
1.74%
11.44%
share of a platform
What are the type of mentions in the group of UGC?
Hyperlapse videos dominate in social media discussion
The most popular amongst UGC are shared Hyperlapse videos, that are widely spread on distinct platforms. Opinions are also on a relatively high level - 21%. Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.
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3Analysis of Hyperlapse videos
08
Sources of time-lapse videos
Instagram YouTube Facebook other0%
10%20%30%40%50%60%70%80%90%
100% 91.98%
4.96% 1.57% 1.48%
share of a platform
Most popular platforms on which people shared their new videos
Instagram as the most popular platform for time-lapse videos sharing
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is scant (smaller than 5%). Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)
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09
The most popular videos
Street view Subway Driving car Train Walking a dog Food preparation/eating Beach Office Other0%
5%
10%
15%
20%
25%
30%
35%
40% 35.85%
3.02%
25.66%
2.64% 1.89% 3.40% 2.26%
7.17%
18.11%
What do people shoot with Hyperlapse?
The most popular motives in videos are street views, the second is driving a car
People shoot the most often street views, both from the window (35.7%) and while walking (static and dynamic perspective). The second most popular motive in time-lapse videos is the drivers perspective while driving a car. Other subject areas appear less often in videos, but still generate many interactions (likes, shares, comments).
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10
People are just getting started to play with the new app so even more creative shoots are yet to come.
Here we present those which are less mainstream and more creative
Sample Hyperlapse videos
11
Behind the scences in the TV studio
12
Origami making
13
Snail on the road
14
Skateboarding in Brighton
15
Pizza making
16
Coffee making
17
Flight
4Sentiment structure& sample opinions
Sentiment of contents
18
Share of positive, neutral and negative contents
Dominance of positive contents
The charts above show that the general attitude of social media users towards the new Instagram app is very positive. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram of copying the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
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Negative1.31%
Neutral78.43%
Positive20.26%
All contents
Negative2.74%
Neutral56.72%
Positive40.55%
UGC
20
21
22
5Conclusions
Conclusions
23
Impressive buzz statistics
The estimated number of mentions amounted to 30 thousand mentions within two days. These contents approximately reached to 60 million people.
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Domination of Twitter
Social media authors published contents about the Hyperlapse on Twitter the most frequently (79,5%).
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User-generated contents dominate in the discussion
In the case of Hyperlapse, UGC dominates over other kind of contents. They represent almost 50% of the whole discussion. The most popular amongst UGC are shared Hyperlapse videos. Opinions are also on a realtively high level (20%). Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.
t
Instagram is the most popular platform for time-lapse videos sharing
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is smaller than 5%. Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)
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Conclusions
25
The most popular motives in videos are street views, the second is driving a car
People shoot the most often street views, both from the window (35.7%) and while walking. The second most popular motive in time-lapse videos is the drivers perspective while driving a car.
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Dominance of positive contents
Social media users write positively about the new Instagram app. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
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Thank you for your attention!Natalia Chrzanowska
26
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