Impact of Digital & Social Media on B2BA 2015-16 perspective - Prasant Naidu

“99% Marketers rated social media as either very important or somewhat important for their organization.” Regalix Research,2015

“While B2B marketers allocate 28 percent of their total marketing budget to content marketing, 85 percent of those surveyed said that lead generation and sales would remain the most important goals for B2B content marketers over the new year.” Content Marketing Institute and MarketingProfs

Data

“Creating more engaging content remains a top priority for marketers (72 percent) with 41 percent seeking better story tellers.”Content Marketing Institute and MarketingProfs

“Having a better understanding of what content is effective and what it isn't remains important to 65 percent of those surveyed while 51 percent said creating visual content was important.”Content Marketing Institute and MarketingProfs

Data

“Benefits for Facebook – 90 percent say increased exposure, 77 percent citing increased traffic as a plus. Additionally, 68 percent agreed that Facebook provided marketplace insight with 65 percent saying it generated leads and improved search rankings.”Social Media Examiner report 2015

“Which forms of content they most want to learn more about, the greatest number of those B2B marketers surveyed said, “creating videos took first place as the area marketers most want to learn about, followed by blogging and creating visuals.”Social Media Examiner report 2015

Data

State Of B2B Social Media 2015

Regalix Research – June 2015

‘Content Marketing’ word of the year – The Association of National Advertisers

Branding Lead Gen

Regalix Research – June 2015

Key Objective

“We are specifically connecting with clients who are primarily business executives and industry leaders.”Shari Jones, CMO, XOJET

XOJET Campaign

Quote from Marketing Land

Brand BuildingRecruitment

“Anyone who visits our LinkedIn page can see our commitment to recruiting and retaining the industry’s best pilots; and that reflects our brand’s emphasis on delivering a world-class experience that puts our passengers first.”Shari Jones, CMO, XOJET

Key Objective

Lead Gen Traffic

Benefits

Twitter LinkedIn

Popular Networks

Platform Madness

LinkedInLeads

Lead Generation

Blogging

Active SM Tactic

Volvo TrucksLive Test Series

• 100M views on YouTube.

• Increase of 46% in consideration among truck buyers.

Video Storytelling

Viral Madness

Century Ply Heroes

• Tribute to the artists• Appealed to 200 pujo

pandals• 3 extraordinary

carpenters were chosen to be honored

Video Storytelling

• Content Marketing will evolve• Increase in emotional connect• Email Marketing still not dead• Marketing Apps will gain ground• Delivery of personalized needs will grow

2016 Trends

• Budget• ROI• Social Networks • Adblocking

2016 Challenges

The fine line between B2B and B2C advertising style are coming closer.

Thank You!Lighthouseinsights.in

@LHInsights