IMPACT OF COMMUNICATION
IMPACT OF MASS MEDIAUnder Guidance: Ms Tauseef HassanPaper-1:
communication power point presentationConducted by: group CMembers:
Shatakshi (03) Sushmita (10) Priya Pallavi (11) Sapna Rani (12)
Ishita Verma (15) Joji George (19)
COMMUNICATIONThe process of exchange of ideas and information
among the living creatures is called communication.
Humans, animals, plants communicate through their medium of
communication. E.g.: body language, stimuli, speech, gesture.
TYPES OF COMMUNICATIONINTRA-PERSONAL COMMUNICATION: it takes
place within oneself.
INTERPERSONAL COMMUNICATION: it takes place in between two
people.
SOCIETAL COMMUNICATION: it takes place in between a group or
more than two members.
MASS COMMUNICATION: it takes place when there is a large
audience.
MASS COMMUNICATION AND ITS MEDIUMMass communicationis the study
of how people exchange information throughmass mediato large
segments of the population at the same time.
MEDIUM:-NewspaperTelevisionRadioDigital mediaCinema
MASS MEDIA
IMPACT OF MASS MEDIA ON DIFFERENT UNITS OF SOCIETY[A]
GOVERNMENT
Empower individual citizens.Promote democratic ideals.Lessen the
haphazard at the government offices.Making the citizens more
informed and current.Reduced cases of autocratic leaders.
[B] AUDIENCE News/information.Socialize.Making decisions and
formulating opinions. Entertainment: to amuse masses in present day
hectic environment. Educating the masses about their rights, moral,
social and religious obligations is another important.
[C] MEDIA ORGANISATIONS Newspapers were written, edited and
printed for the simultaneous editions of the same newspaper to be
published from different parts of the world. Radio became
increasingly specialised with thematic and sub-thematic stations.
VCRs exploded all over the world and became in many developing
countries a major alternative to the official TV broadcasting. It
provided great deal of flexibility to the use of visual media.
MASS MEDIA: A COMPARISION
DISADVANTAGES OF MASS MEDIAIt leads to individualism.Limiting
childrens access to abusive content can be difficult.Newspaper is
geographically selective.Increase in advertisements in television
and radio is making them less attractive.Internet as a form of
media opens up possibilities of imposters, fraud and hacking.
A SUMMARYCOMMUNICATIONTYPES OF COMMUNICATIONMASS MEDIAIMACT OF
MASS MEDIA ON DIFFERENT SECTIONS OF SOCIETY:- GOVERNMENT AUDIENCE
MEDIA ORGANISATIONSDISADVANTAGES OF MASS MEDIA
THANKYOU
