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pieter baert gerrie smits
INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS MODELNetwork Event, 15 December 2015 KBC Tower Antwerp
We help professionals understand the impact of digital & technology on their business, by
focusing on people and their needs.
We help companies define a digital marketing strategy, innovate online services and adopt a
customer centric organisation culture.
Pieter Baert Gerrie Smits
Social?#Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product
Five ways to integrate social in your business model
Storytelling & advertising
1
A digital channel to market & promote your business via storytelling
& advertising.
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”
A more traditional use
Rapha tells stories & offers experience
Ellen Kegels builds her entire brand via social
BMW engages luxury blogger Bart as ambassador
Customer service & satisfaction
2
A mean to serve your customers, create
satisfaction or delight and create loyalty.
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”
Retaining customers via satisfaction
Custom service via twitter @replies
Direct messaging to solve customer problems
Coolblue is the king of customer satisfaction
Coolblue engages customers for reviews
Lead generation & conversion
3
A tool to drive visits to your platform and convert customers for your business.
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”
A sales approach to funnel people
News media: from social sharing to paywall
Dropbox rewards social referral
Leading to more storage for each lead
Currency & transaction
4
Social as a currency for people to pay or a platform to facilitate
payments.
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Creating value and facilitating financial transactions
Social as a currency: reward social sharing
Shopping services integrated in social media apps
Revolut credit card rewards referral with cash
Social platforms enable payments
Product & subscription
5
Social as core product feature for people to use and pay for a product.
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”
Retaining customers via satisfaction
Strava, a freemium social platform for cyclists
Peerby, a free social lending platform
Tinder, a freemium model driven by relations
Waze, a ad based community drive mobility app
pieter baert gerrie smits
QUESTIONS? SHOOT!Pieter Baert Vision <> Strategy <> Concept
+32 473 667 861 [email protected]
