AGENDA

Introduction to We Are Social Our philosophy Our capabilities & what we excel at

I. II. III.

INTRODUCING WE ARE SOCIAL

BORN SOCIAL IN 2008

• We are a socially-led creative agency. • Launched in the UK in 2008 by an Aussie and a Brit who spotted an

opportunity with the rise of ‘web 2.0’. • The business was named when the founding client, Skype, needed to pay

them, and they landed on, We Are Social.

PART OF A GLOBAL NETWORK

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PARIS Jan 2010

LONDON June 2008

SINGAPORE Sept 2011

SAO PAULO July 2011

SYDNEY April 2010

MILAN March 2010

MUNICH April 2011

SAN FRANCISCO Nov 2013

NEW YORK August 2011

SHANGHAI Jan 2015

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35

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BERLIN Nov 2015

10

35 SOCIAL SPECIALISTS IN SYDNEY

• Our team consists of strategists, research analysts, content creators and account managers.

• With social changing every single day, having a critical mass of specialists assimilating the change and figuring out what it means for us and our clients, enables us to keep pace with the rapid change and optimise our social programmes daily.

• To help keep pace with change, we have weekly inspiration sessions (presentations from the platforms, research debriefs etc), daily trend briefings and publish social updates weekly on our blog.

CLIENTS

OUR PHILOSOPHY

Developing ideas based on the understanding of social behaviour

Big ideas that people want to talk about, share, get involved in and belong to

Ideas powered by people

OUR CAPABILITIES & WHAT WE EXCEL AT

Community engagement

CreationPaid media & Activation

Evaluation

Listening

Strategy

RESEARCH & INSIGHT Team of 4 analysts, using up to 15 different tools to do social listening, mine for social

insight, do brand and category audits, reporting and programme evaluation.

STRATEGY Team of 3 social strategists,

leveraging social insight to develop strategies that inform platform,

content and campaign strategies.

CONTENT CREATION Eclectic team of 8 creatives,

designers, content managers, editors and producers creating varied

branded content - static, long copy, photography, video, GIFs etc.

COMMUNITY MANAGEMENT Team of 8 community managers

listening, publishing and engaging with communities.

PAID MEDIA Expertise to plan and buy media to

support content and campaign reach and engagement.

ANALYTICS Our analytics team crunch and

monitor data to analyse performance and identify opportunities to optimise

social programmes.

OUR CAPABILITIES

RESEARCH, ANALYSIS & INSIGHTS

• With a team of 5 data analysts and access to up to 15 different software tools, we specialise in sourcing and analysing social data to surface powerful insights to inform strategy and to track, evaluate and optimise marketing activity.

• For example, earlier this year we undertook a project for the Australian government to help them understand violent extremism in Australia; where ISIS were operating online, how they were recruiting people, what was the profile of the perpetrators and the vulnerable and what is ISIS’ platform and content strategy in order to inform an effective response strategy.

CREATE ENGAGING CONTENT

• With the content we create, we aim to stop people in their feed with high quality, original, funny or even educatiional content.

• We have strong in house production capabilities to enable us to deliver high quality content, quickly and cheaply for clients.

INFLUENCER ACTIVATIONS

We have extensive experience identifying, negotiating and working with influencers in many verticals to create high impact campaigns for our clients. Here’s an example for Roadshow’s film, Mad Max; Fury Road.

TACTICAL RESPONSE CAMPAIGNS• When it comes to social, context is everything. We constantly keep our finger on the pulse of the news

and cultural agenda in order to identify opportunities to jump on and fuel a conversation. • When Malcolm Turnbull initially took over as PM he was likened by the media to House of Cards’,

Frank Underwood. When Sunrise asked how he felt about this, he responded that the only thing he and Frank had in common was that they both used a rowing machine. Within two hours, we had put this tweet out from the House of Cards twitter page. The press went bananas, as the story featured in 126 articles in AU and globally on that day.

BUILDING COMMUNITIES

• In a world where organic reach is rapidly declining, size isn’t everything, but ensuring you have a dynamic community is important.

• We develop strategies to drive community growth through communication, cross fertilisation with brand partners and different platforms and paid media.

REAL-TIME NEWSROOM

• We work with many clients to conduct real-time newsrooms; to cover sporting events, sponsorship activations, launch events and red carpets.

• Creating content and monitoring and responding to the community live.

PAID MEDIA PLANNING & BUYING

• We plan and buy social media, but are equally happy to work in partnership with our client’s preferred media agency.

• However, in our experience, social media budgets will get a lot more love from us as it’s critical to plan paid in an organic and reactive way.

SOCIAL CRM

• We have developed a proprietary software tool that enables brands to marry customer data with social data, giving them a single customer view.

• It also provides real time social data monitoring capability.

SPORTS LOVING TEAMWe have some very keen sports fans in the team and have worked with adidas globally and locally to activate assets and sponsorships. Here’s an example of what we did to promote their alignment with Sonny Bill last year.

SPORTS LOVING TEAM

And what we did in the UK to support adidas’ sponsorship of the World Cup ball.

THANK YOU