TWITTER MARKETING:Presentation By: Jignesh Thanki

What is TWITTER?

Twitter – It is an online social networking and micro blogging service that enables users to send and read short 140-character text messages, called “Tweets".

“TWITTER”What is it?

Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages

Why use it?Communicate with your customers about events, promotions, special

offers, and more

How to use it?Go to Twitter.com and create a free account, grow your list of “followers”

and start communicating with them via “Tweets”

My 1st Tweet on Twitter

You can check your own 1st Tweet Here http://discover.twitter.com/first-tweet

Basic of TwitterTwitter Handle: Also known as 'username'. This is the name you select to represent yourself.

To Follow: Subscribe to someone’s updates on Twitter. When you follow someone, their updates will be displayed on your Twitter page so you know what they are doing.

To Follow Back: Subscribe to the updates of someone who has recently started following you. You can check out who they are and decide to follow them back or not. It is not required to follow everyone back, but many people like to.

Hashtag (#): A tool to aggregate the conversation surrounding an event or theme.

Retweet (or RT): To repeat what someone else has already tweeted.

According to Chris Brogan, Twitter is a useful communication tool that allows us to interact with people around the world in three different ways:

1. Send a short message to a bunch of people publicly2. Send a short message to a specific person publicly3. Send a short message to a specific person privately

(Chris Brogan)

Benefits of using Twitter as a Marketing Tool

Twitter is a controversial marketing tool. Many companies have achieved a considerable amount of success on Twitter by marketing their products and services to people around the world and branding their business like never before.

USE TWITTER FOR MARKETINGPersonal:Twitter is one of the only ways to personally interact with potential customers. This type of interaction builds loyalty, brands your business and does more on a personal basis than nearly any other marketing method imaginable.

Free Press Release:When you have built up enough followers, Twitter can act as a free press release tool. Any time you need to announce something to the public, simply make a tweet or two and suddenly everyone knows about your news. You don't need to spend money on a press release, and unlike with a press release you can answer any questions your followers have about the news directly.

USE TWITTER FOR MARKETING- Use Twitter to drive people to your company’s website. Tweet about interesting resources your employees have posted on your blog or website.

-Monitor your brand on Twitter: Using Twitter Search tool (http://search.twitter.com), you can search and track what people are saying about your company, products, competitors or any other hot words in your industry.

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3) Use the Twitter “Favorites” feature as a list of company testimonials. To the left of each tweet in your Twitter stream, there is a little star. When you click the little star, that tweet gets added to your Favorites Tab.

Continue…4) Use Twitter to promote events. A great way to get to know your Twitter community offline. When your company holds an event, fundraiser or open house, tweet about it!

Think of a hash tag for your event & tweeting about it.Example: #AppFestLetsNurture

Few Twitter Updates..- Twitter’s rolling out new user profile pages on the Web, showing your best tweets, larger images and more

- Twitter now supports emoji characters

-Twitter's new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps. The suite combines Twitter Cards, a feature that automatically adds Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people's timelines.

Now you can download apps directly from my timelines

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