It's Not Social Sharing Without Metadata By Monica Wright

#socialpro #21b @monicawright

Monica Wright, VP Audience Engagement, Third Door Media

IT’S NOT SOCIAL SHARING WITHOUT THE METADATA



Even Facebook says people aren’t sharing like they used to…

http://sclpro.co/1Np38iU


“Content is king, but strategic content markup for distribution for social is everything.”

Merry Morud, @aimClear, SMX East 2014


Developers implement. Marketers decide what’s delivered.

Think markup as creative and delivery, not code.


§ People will not trust the source § People will not click through § The content will not get re-shared § Your hard work will not be seen

WHY YOU CAN’T BE SOCIAL WITHOUT MARKUP


…AND IT HAS TO BE IMMEDIATE

Facebook 80%

Google 7%

Direct 6%

Twitter 4%

Google+ 3%

80%


Del

icio

us!


!


…ta

gs a

re th

ere


Take control of how content is displayed with strategic social markup.

*Jen will talk more about this.


*Kevin will talk more about this.


Open Graph isn’t everything


Schema.org supports markup that affects how your content appears in search


§ Social markup is critical for content sharing § Facebook OG tags go BEYOND Facebook § Schema.org benefits go BEYOND social § Easily implemented – think of social

metadata as MARKETING, not code § Get creative!

TAKE BACK YOUR SOCIAL SHARES!


THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016

Social Media

It's Not Social Sharing Without Metadata By Monica Wright