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By: Sara Schall
The Old JottFirst went live in December 2006 (Arrington, 2008)866-JOTT-123 (Margolis, 2011)Voice to text services: Jott converted it to text for a text message, email, Twitter message, or calendar item (Arrington, 2009)By 2008, Jott had yet to spend anything on marketing (Arrington, 2008)Jott started charging $4/month and added voicemail to text (Arrington, 2009)As of May 3, 2011, Jott was no longer in service (Margolis, 2011)
Target Culture● Pew Research Study (Lenhart, 2015)
– 88% of 13-17 year-olds have a cell or smartphone
– Girls send 3,952 texts/month– Boys send 2,815 texts/month
● Demographics● Technographics● Psychographics
HOW TO USE
Key Phrases● Chat● AirChat● Networks● Status
Key Behaviors● Chat/ AirChat™● Group Chat● Mute/Leave Groups● Send pictures (can't do this on AirChat)● Send jott-specific emojis ● See when a screen shot is taken● Time texts so they disappear on both ends ● Like a message● See when someone is typing● Add friends● Invite friends● Add networks● Block/report people● Change status on profile
Future●Growth
●Emergency Situations
●Professional Situations
ReferencesArrington, M. (2008, August 21). Jott leaves beta, continues to do one thing awesome. TechCrunch. Retrieved from http://techcrunch.com/2008/08/21/jott-leaves-beta-continues-to-do-one-thing-awesome/Arrington, M. (2009, January 13). No more free Jott for you. TechCrunch. Retrieved from http://techcrunch.com/2009/01/13/no-more-free-jott-for-you/Lenhart, A. (2015). Teens, social media & technology overview 2015: Smartphones facilitate shifts in communication landscape for teens. Pew Research Center. Retrieved from http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/Margolis, C. (2011, May 3). Travel gem for August 23rd – Turn your words into actions with JOTT. Smart Women Travelers. Retrieved from http://smartwomentravelers.com/2010/08/travel-gem-for-august-23rd-turn-your-words-into-actions-with-jott/
