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Presentation given by Shel Holtz to South West Corporate Communicators Event in Bath on 27 October.
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The keys to digital, social media and content marketing success
Shel Holtz
South West Corporate Communicators and the International Association of Business Communicators UK – 27 October 2014
SOCIAL MEDIA STRATEGY REBOOT
1999
38 million people hadbroadband Internet
2013
1.2 billion peoplehave broadband Interneton their mobile phones
(23.1% of U.S. Internet trafficcomes from mobile devices)
52%of the world’s population
is under 30 years old
Personalized
Mobile
Context
Trust
Collaboration
4 Keys to Digitaland Social Media
Success
Useful Content
Engagement
3rd –party reviews
Mobile/Context
USEFUL CONTENT
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
-- Content Marketing Institute
Every company must bea media company.
RECOMMENDATIONS
“If your social-media profile features positive consumer reviews, your friends and followers
will likely develop favorable impressions of your reputation…The rapid rise in social-media use among all demographics means that more people will be wanting to engage with your on
social media, thus presenting you with an excellent opportunity to use this platform
to improve your reputation.”
-- Stephanie E. Bor, Ph.D.
MOBILE & CONTEXT
Obligatory Statistics
• 6.8 billion people on Earth– 4 billion use a mobile phone– 3.5 billion use a toothbrush
• 91% of adults have a mobile phone within arm’s reach 24/7
• 71% of users access social media from a mobile device
• 90% of text messages are read within 3 minutes of arriving
More obligatory statistics
• 9 out of 10 mobile searches lead to action– Over half lead to a purchase
• Mobile coupons are redeemed at a rate 10x greater than print coupons
• 10% of American adults have texted a charitable contribution from their phones
The Law of Mobility(Russ McGuire)
The value of anyproduct or service
increaseswith its mobility
Mobilealters the conditions
under whichproducts and services
can be used
Mobile Messaging
Ephemeral Messaging
MOBILE MOMENTS
Building a Strategy
Source: The Altimeter Group
Digital and Social Media
The institutionalization of social software
Every employee engaged
Employees using social/digitalcommunication are more…
•Creative•Collaborative•Productive
Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent.
Most professionals use professional social networks daily to inform their work
Subject Matter Experts
Employees asbrand ambassadors
Ambassador Programs
Shel Holtz, [email protected]
@shelholtz415.881.7435