Upload
komfo
View
209
Download
0
Tags:
Embed Size (px)
Citation preview
Today’s presenters ""Louise Nersting"Data Integration Manager"[email protected]"""Lisbeth Chawes"Partner Director"[email protected]""
Lisbeth Chawes"Partner Director Komfo"
It’s all about scaling!
Background:"• Cand.scient.soc
Management and Communication"• Entrepreneur – Social Media software"• Digital Consultant"
42%"
16%"
11%"
0%"
5%"
10%"
15%"
20%"
25%"
30%"
35%"
40%"
45%"
Aug-13! Sep-13! Oct-13! Nov-13! Dec-13! Jan-14! Feb-14! Mar-14!
Avr. fan penetration pr. Facebook page!
NO FREE LUNCH ANYMORE
Louise Grau Nersting "Data Integration Manager in Komfo"
I’m all about data!!
Background:"• Biologist (PhD in genetics)"• Project Manager"• Implementation consultant"• IT Recruitment Manager"
Welcome to the world of Social Business !!
From — Social Media "Marketing tool "
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
Komfo is on a journey: "
To — Social Hub, enriching "data and allowing data to "flow freely"
Matching Single "User"
User handle"Presented as request
to Komfo"
User "Interactions with the
brand"Experience profile"
(x-files)"
User interactions with the brand"
Sitecore Komfo
Enriching Sitecore Experience "Profile with Social Data!In the new Sitecore 8, data from Social Media will be part of the experience database"
Social Network
Benefits
• More available information about single user in Sitecore X-files
• Info about sentiment and engagement on single user level – in relations to the specific brand
Select specific audience/segment"
Target specific audience/segment using the Komfo "Ad Manager"
Automation
Selected Audience from Sitecore "can be used for marketing "campaigns in Komfo!Custom Audiences can be targeted directly with "messages on Social Media"
Benefits
• Automation will live update your audiences and ensure reliable data
• The automation will make it easier to create many small audiences instead of few larger
• Better value for your marketing budget Manage all marketing campaigns in one
Gather all your marketing analytics "in one place!Later there will be easy access to all analytics data from Social Media in the Sitecore Analytics Dashboards"
Benefits
• One stop for all data on your marketing efforts
• Easy access for Management level to data on Social Marketing efforts
• Custom audiences from Sitecore can be uploaded to Komfo manually"
• Single user data available from Komfo"
• Creating API’s for custom integrations with any Sitecore version"
• Prepare for the future of Social Business!!"
Is it only for Sitecore 8?!No — you can benefit now from having both systems"