Life As We Know It (2010)Trailer Analysis

Unlike the usual trailer of romantic comedy genre, where the first thing to show up is either the establishing shot of a city that the film takes

place or the main character of the film, this trailer subverts that codes and conventions. It shows the shot of a girl is preparing for a date and

explaining the type of character in more details.

Disclaimer to act as a proof of an official trailer.

The red high heels is an iconography of romance where girls usually wear it whenever they have dates. Same goes to make up and dress, in order to look attractive.

The logo of production companies used in order to attract wider audience who has been following their works.

J cut editing used, where he asks ‘Am I late?’ Both the girl and guy to show up signifies that they are the main characters. Relate to the previous shot, this girl is suppose to have a date with this guy.

The written code used in order to explain the relationship of the main characters. Different from other romantic comedy trailers, where they often use voice over.

Again the use of title to explain the situation.

Somehow, they need to take care of an orphan, whose her parents are the main characters’ best friend. The situation where man and woman dislike each other but they still have to take care of the baby. This is how the main character will stay together despite the-not-successful first date they have.

Figuring out their schedule, who is supposed to take care of the baby, Sophie. Everything they do is just contradict to each other.

Bickering is what they always do every time they try to talk to each other.

‘She’s making a poop face’ this scene brings out the comedy where they had to use the man’s hat.

The existence of the baby change their life to be more responsible and getting better day by day as parents. Their clumsiness brings out the funny scenes especially when they try to take care of the baby.

This describes their life changes.

Poo on her face connotes the hardship she has just to change the diapers.

She is a famous actor especially in romantic comedy genre. To attract wider audience by using star appeal of romantic comedy.

He is also a well-known actor for romantic comedy genre. Both popular romcom’s actor bring out the humour yet romantic sense for the film.

The present almost at the end of the trailer. The red colour used for the word LIFE indicates that life is actually not easy.

It doesn’t give a specific date and just say that it is coming soon in order to let the audience anticipate the film.