LOGO

LifeProof Jessica MackEmpowering influencers to tell the brand story

Learn more about Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 37Chicago10-28-2015

E n a b l in g In f lu e n c e r s t o Te l l t h e B r a n d S t o r yJ e s s i c a M a c k | @ j s _ m a c k

Empowe r ing In f lue nc e rst o Te l l t he B ra nd St oryJ e s s i c a M a c k | @ j s _ m a c k

#CHARGEAHEAD

Slater'TroutStand&Up)Paddleboarder

Ben'JenkinFreerunner

Mike'EscamillaBMX)Rider

Erik'RonerProfessional)Skier)+)Stuntman

–# C H A R G E A H E A D A M B A S S A D O R S

LIFEPROOF

–H AWA I I A D V E N T U R E H I K ELIFEPROOF

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LIFEPROOF

L A S T R E E T R A C E

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LIFEPROOF

M E X I C O S K Y D I V E

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LIFEPROOF

C O L O R A D O M O U N TA I N B I K E

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LIFEPROOF

A D D I T I O N A L C O N T E N T

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LIFEPROOF

A M B A S S A D O R C H A N N E L S

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LIFEPROOF

T H E N U M B E R S

REACH:'49,689,109ENGAGEMENT:'532,716VIDEO'VIEWS:'4,623,288 OWNED'

CHANNELS77%

INFLUENCERS23%

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LIFEPROOF

W H AT O U R FA N S S A I D

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LIFEPROOF

W H AT W O R K E D

• Working'with'ambassadors'who'already'know'and'love'LifeProof'products

• Involving'the'ambassadors'in'the'campaign'planning

• Packaging'up'content'for'distribution'to'ambassadors’'fans

• Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising

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LIFEPROOF

L E S S O N S L E A R N E D

• Direct'communication'is'essential

• Longer'lead'times

• Ensure'vendors'stick'to'embargos

• Educate'everyone'thoroughly'on'FTC'requirements

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LIFEPROOF

TA K E A C T I O N !

• Pick'up'the'phone

• Create'a'brief'just'for'your'ambassadors

• Get'product'in'their'hands

• Find'ambassadors'who'are'already'using'your'products

LIFEPROOF

WAT C H T H E V I D E O O N T W I T T E R : @ J S _ M A C K

Learn more about past and upcoming Member Meetingssocialmedia.org/meetings

Learn more about Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 37Chicago10-28-2015