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LinkedIn Presentation - 4 Mistakes Recruiters Make on LinkedIn
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4 Common Mistakes Agency Recruiters
Make on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.
Please address questions to All Panelists on right side of the screen
Use #hiretowin when Tweeting
Check out our new Search & Recruitment Page: lnkd.in/forrecruitmentfirms
The presentation and recording will be sent within 48 hours of the webcast
We will be beginning shortly, in the meantime:
©2014 LinkedIn Corporation. All Rights Reserved.
Snapshot of LinkedIn
4 common mistakes & how you can correct them
Answer your top questions
3
Things we’ll cover in the next 35 minutes
©2014 LinkedIn Corporation. All Rights Reserved.
277M+ Members
worldwide
+2 New members per second
187M Monthly unique members
4
LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
93M+ UNITED STATES
OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
13M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
©2014 LinkedIn Corporation. All Rights Reserved. 5
Why do professionals join and visit LinkedIn?
3
Brand themselves Get smart
Think about careers Discuss business issues
1
4
2
©2014 LinkedIn Corporation. All Rights Reserved.
Availability of quality talent 65%
Competition 46%
Offer made by client (includes compensation, role, location, etc.) 33%
Recruiting team too small 16%
Inability to effectively use data to improve our approach 11%
Recruiting team skills 11%
Lack of familiarity with my firm’s brand 11%
“What are your company’s biggest obstacles to attracting the best talent?”
Biggest obstacles to attracting top talent
6
Quality is #1 obstacle
Top 3 obstacles reflect a highly competitive landscape
Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only
©2014 LinkedIn Corporation. All Rights Reserved.
Passive
Active
>75%
277M+
MEMBERS
7
Reach BOTH Active and Passive Candidates
PASSIVE
<25% ACTIVE
©2014 LinkedIn Corporation. All Rights Reserved.
Professional Workforce Breakdown
8
Source: LinkedIn Talent Trends 2014 lnkd.in/talent-trends
©2014 LinkedIn Corporation. All Rights Reserved. 9
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved.
When you send an InMail or post a job,
what is the FIRST thing candidates
check to learn more about you?
10
?
©2014 LinkedIn Corporation. All Rights Reserved. 11 11
Build a compelling profile
Add a picture
Include a creative headline
Write an elevator pitch
Point out your skills
Show, don’t tell
Ask for recommendations
Own your public profile’s URL
©2014 LinkedIn Corporation. All Rights Reserved. 12
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved. 13
Don’t forget your fix
Your Network Industry News
Companies Groups
©2014 LinkedIn Corporation. All Rights Reserved.
300M+ stories are read per month on Pulse.
14
Stay up to date with Pulse
©2014 LinkedIn Corporation. All Rights Reserved. 15
Influencers and publishers on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.
Be a subject matter expert, not a Recruiter
Don’t be white noise - follow the Rule of Three’s
1. A personal post
2. Industry related post
3. Recruiting post
Everything you post reflects your personal brand
Post on the go
16
Make your interactions count
©2014 LinkedIn Corporation. All Rights Reserved.
Join many
Participate in a few
Run one
Groups
IT pros Real estate Fashion
2.1 Million
17
Listen in on Groups
©2014 LinkedIn Corporation. All Rights Reserved. 18
Follow companies
Jobs
Industry
©2014 LinkedIn Corporation. All Rights Reserved. 19
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved. 20
Stand out
©2014 LinkedIn Corporation. All Rights Reserved.
Your company’s brand:
Add a logo & banner image
Company description
Point out Company
specialties
Differentiate from your
competition
Designate Page Admin for
company status updates
21
Build a knockout Company Page
©2014 LinkedIn Corporation. All Rights Reserved.
Engaged talent
pool
71% of members are
interested in updates on
job opportunities from
companies they follow
22
Your followers: A valuable pool of talent
78% of members are more
likely to accept Recruiter
InMail when they follow
your company
More likely to
respond
Long-term
relationships
64% of followers would follow
companies “indefinitely”
©2014 LinkedIn Corporation. All Rights Reserved.
Analyze & optimize
Engage followers:
Post updates
Build community:
Acquire followers
Establish presence:
Develop branding assets
23
Build a community: Engage, analyze, optimize
©2014 LinkedIn Corporation. All Rights Reserved. 24
4 common mistakes made by agency recruiters
1
2
3
4
Don’t have a recruiting profile
Skipping their morning coffee
Don’t stand out
Limit their reach and efficiency
©2014 LinkedIn Corporation. All Rights Reserved. 25
Live demo of Recruiter
©2014 LinkedIn Corporation. All Rights Reserved. 27
Consider the member experience
In their
Inbox
On the
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
©2014 LinkedIn Corporation. All Rights Reserved. 28
Questions?
©2014 LinkedIn Corporation. All Rights Reserved.
4 Common Mistakes Agency Recruiters
Make on LinkedIn
Check out our new Search & Recruitment Page: lnkd.in/forrecruitmentfirms
Register for upcoming webcasts: lnkd.in/LTSwebcasts
Follow us on twitter @HireOnLinkedIn
The presentation and recording will be sent within 48 hours of the webcast
Thank you for joining us today!
©2014 LinkedIn Corporation. All Rights Reserved.