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Barb Osier BreeserMarch 22, 2017
INSIGHT. STRATEGY. EXECUTION.
• Websites• Mobile Apps• Mobile Advertising• Social Media Advertising• Video• Text Message Marketing
• Recruitment Campaigns• Trade Show Marketing• Retail Campaigns• Text Message Marketing• Apartment Marketing• Backroom for other Agencies
Send me an email: [email protected] and I will send you the link to this presentation on our company’s Slideshare and a copy of the handout.
Agenda• The importance of LinkedIn for individuals & companies• Writing Articles / Getting published on LinkedIn• How to use keywords• Customize your profile• Effective headlines & summaries• Should you connect with everyone who asks?• Build your network• What has changed with the new LinkedIn? Practically everything.
Like the Chamber of Commerce
Who has a LinkedIn Profile?
Who can attribute new clients and new business to the work they’ve done on LinkedIn?
Who has over 500 connections?
Who is using keywords and titles strategically to be found in searches?
What will the boss think?
LinkedIn is much more than just a place to find a job!
Highlight: Why would someone want to do business with YOUR company?
Writing Articles / Publishing on LinkedInAccording to Demand Metric, 80% of people appreciate learning about a company through custom content*.
* https://www.demandmetric.com/content/content-marketing-infographic
And 70% would rather learn about a company through articles rather than advertising*
Benefits of Publishing on LinkedIn
•Allows you to publish content even if you don’t have a blog•Establishes your position as an Industry Expert•Provides value to your connections•Your connections are notified every time you publish•People can share your articles with others, increasing your exposure•If your article is selected by LinkedIn Pulse, your exposure will be HUGE.
Write an article on LinkedIn
To write an article, click on Home, then click on Write an Article
Share a presentation using Slideshare
It’s easy to upload and add to your profile. Be sure to save file as a PDF first! Hover your mouse over the presentation and select Add to Profile. Use your keywords in the description and tags.
Who’s searching for you?
Can they find you?
By keyword phrase?
What do people see when they find you?
• Professional Profile Picture (get one @ www.fiverr.com)• Your name – keep it simple and customize your LinkedIn URL
• A Great Headline – here’s where you use your keywords• A Terrific Summary
Customize your public profile URL
Click on your picture (Me), View Profile, Contact and Personal Info
Click on the pencil to edit
Looks nice and clean, makes it easier to share.
Effective LinkedIn Headlines tell people
• WHAT you are• WHO you are• HOW connecting with you will make their
job/life better• GIVE PROOF when you can. Credible examples
NOTE: 120 character max
Great Headline examples• Executive Recruiter|Speaker|Author |I help you create a better career. Featured on Fox/CBS/CNN
• Fundraising consultant who helps major non-profits raise more money |Clients include the Red Cross and YMCA.
• Personal Trainer who helps high school athletes get stronger and faster |Certified by the American Council on Exercise.
Write a Compelling LinkedIn Summary
Your Summary is the place you tell WHY someone will benefit from connecting with you• WHO do you want to reach?• WHAT do you want them to learn?• HOW do you want them to feel?• WHY should they connect with you?
Include:• Your best accomplishments• Your value• Facts & figures about your industry• Differentiators: what makes you different from all the other financial
advisors out there
NOTE: 2000 character max
Should I connect with everyone who sends me a LinkedIn request?
Think of it like a virtual business card exchange. If you would say NO to swapping business cards, then don’t accept a LinkedIn request.
Otherwise – take a look at the profile and learn more.
Sketchy request for connection…
Click on the profile to learn more about the potential value of connecting
Connect with people you already know
Build and nurture your network
Connect with people you want to know
Build and nurture your network
Connect with people they know
Build and nurture your network
When you send an invitation to connect, the recipient can choose to report you as a person they don't know or worse... a SPAMMER!
After a few people report your invitations, you will find your account restricted.
BUT don’t be a spammer!
Remove a connectionClick on the ellipsis and then click Remove Connection
Request a Recommendation
Request a Recommendation
Tell how you know him
Personalize your request.
The best way to get a Recommendation ?Give one!
It will be a pleasant surprise for the person you recommend, and more often than not she will reciprocate!
Save your profile as a PDFJust click on the elipsis
Here are a few of the most important changes:
•The look of your profile page itself.•The background image is different. You can upload a new one or reposition the one you already have. •The Summary is different – now only the first 2 lines show. Make them good ones. About 230 characters.•The Skills section – only the top 3 skills show now. Make sure they are the top 3 you want to be found for.•Groups has changed. Only 7 group logos show at a time on your profile•Search – more functions & search parameters are only available to paid accounts.•Connecting – you can now easily connect to 3rd degree connections.•Backups and archives•Jobs – you can now advise LinkedIn that you’re open to hearing from recruiters.
What has changed with the new LinkedIn?
Your background image has changed
Background image repositioned
Your summary has changed.
Approx 235 characters. Make the most of it
Keywords are so important here. What do you want to be found for?
Your headline is NOT your job title. Tell the problems you solve & the value someone would get from connecting with you.
120 characters max
You have one chance to make a great first impression.
only 1st degree connections can see your phone # and email in your contact info
Featured Skills – only the top 3 are displayed*.
Click edit (pencil)
* Make sure they are the ones you want to be found for.
To get here: Click on ME, View Profile, scroll to your Skills section
To Reorder, click the hamburger and drag
NOTE: You can delete a skill by clicking the X
Click and drag
From LinkedIn: As part of our new desktop experience, the following Premium search filters are now only available in our LinkedIn Recruiter and Sales Navigator offerings.
1.Years of Experience2. Function3. Seniority Level4. Interested In5. Company Size6. When Joined
Search functions have changed
NOTE: You can do Boolean searches in the search bar
(see LinkedIn help section for details)
Free search options
Premium Subscription PlansWe have Premium account options for job seekers, sales and talent professionals, as well as the general professional who wants to get more out of LinkedIn. If you have a free account and want to upgrade, you can compare account types described below.
•Get hired and get ahead with Premium Career.
•Generate leads and build your clientele with Sales Navigator.
•Find and hire talent with Recruiter Lite.
•Get detailed business insights and expand your business with Premium Business.
•Improve your existing skills and learn new ones with LinkedIn Learning.
LinkedIn Premium Subscription Options
NOTE: Pricing is not easy to find. With each option they give you a month’s free trial. If you click through I’m sure you’ll find the pricing eventually
Your groups have moved Click on the Rubik’s cube
Also found here is Create A Company Page
Your groups: A standard newsfeed and more.
Click on this gear to change the order in which your groups are displayed on your profile.
Your Profile displays 7 Group logos at a time
Change the order groups are displayed on your profile
Click on the teepee and that group will jump to the top of the list.
Search a contact: Let Google do the work for you
Search a contact in LinkedIn
WARNING Do NOT click here!
Instead, Click on his name
NOTE: Dave is a 3rd level connection
Previously it was complicated to connect
Happy news: We no longer need the backdoor or secret passageway!
Simply Click Connect
Now you can easily connect with 3rd levels
Be brief but effective with your 300 characters
•Connect before an upcoming appointment•Where you met•Who you know in common•Who recommended you•You read a post he wrote•You saw him or his company in the news•A problem you can solve for him
Connect – be sure to customize your invitation
Connect – be sure to customize your invitation
LinkedIn is Removing the Relationship section of the profile – where you may have kept reminders, notes and tags. You can download the data thru May 31, 2017. These are moving to paid services – Sales Navigator or Recruiter Lite.
Get an archive of your data
Relationship Section is going away
Get an archive of your data
Download .csv of LinkedIn connections’ emails
This feature may not continue to be available, so I recommend downloading so you have the data if you need it.
NOTE: The file I received contained only first name, last name and email address
Download .csv of LinkedIn connections’ emails
Looking for a job? Open to a new opportunity?
Update Preferences
From the Jobs tab: Let LinkedIn know you’re open to hearing from recruiters
Let them know you’re open
One last thing: Don’t notify your network of every profile change!
LinkedIn is the single best place to build your network and establish yourself as an industry expert.
Used properly, this tool will help you increase sales, increase referrals and advance in your career.
Send me an email: [email protected] and I will send you the link to this presentation on our company’s Slideshare and a copy of the handout.
Barb Osier BreeserPURPLEgator – an atsMobile companyDigital Mobile Marketing Strategist
TWITTER: @barbosier EMAIL: [email protected]: Facebook.com/PURPLEgatorMobileLINKEDIN: linkedin.com/in/barbbreeserOFFICE: (515) 850-1162MOBILE: (515) 371-7552
