Louis Vuitton on Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Louis Vuitton Twitter

Louis Vuitton: Social Media Report

This report looks at how

Louis Vuittonperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

Analysis of

Louis VuittonFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

18,130,561 242,897 1.36% WorldwideMostly Older, Female and

Attached.

Louis Vuitton

Engagement Score

302

Total Posts

65

Total Likes

1,018,552

Total Comments

9,880

Total Shares

42,483

Most Engaging Content Type

New Collection

Least Engaging Content Type

Brand News

Most Prolific Content Type

Event

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

17,750K

17,800K

17,850K

17,900K

17,950K

18,000K

18,050K

18,100K

18,150K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

18,130,561

New Fans

242,897

Engagement

0

250

500

750

1,000

1,250

Louis Vuitton had an average engagement score of 302 and a highest of 980.

Community Analysis

Louis Vuitton fans are mostly Older, Female and Attached. Louis Vuitton fans are largely from United States followed by

Brazil.

Fan Demographics Distribution of Fans

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

United States

Brazil

Mexico

Italy

France

Philippines

Indonesia

United Kingdom

Germany

Austria

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Louis Vuitton 64

Exhibition 24

Voyagez 23

Voguez 22

Volez 22

Most Engaging Brand Posts

16-OCT-15, FRI 10:59AM

Michelle Williams and Alicia Vikander

embody different facets of the Louis

Vuitton woman for The Spi ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

980 226,169 637 2,005 Positive

09-OCT-15, FRI 12:33PM

Backstage at the Louis Vuitton Spring-

Summer 2016 Fashion Show from Artistic

Director of Women's Col ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

915 112,672 1,112 3,793 Positive

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 50 100 150 200 250 300 350 400

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Louis Vuitton posts were around 'Event', and posts around 'New Collection' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Special Offer

New Collection

Celebrity Endorser…

Question

Contest

Product Offerings/Updates

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

0 1 2 3 4 5

0 100 200 300 400 500 600 700 800 900

Autumn-Winter 2016 Show

Louis Vuitton America’s Cup

Prefall 2016 Collection

Number of Posts

Engagement Score

Engagement Score Number of Posts

This is the performance of a selection of Louis Vuitton campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

Louis VuittonTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

5,288,359 612,502 13.10% Worldwide

LouisVuitton@LouisVuitton

Engagement Score

113

Total Proactive Tweets

328

Retweets Total

4

Favorites Total

163,640

Total Mention

7,033

Total Retweets

69,502

BRAND TWEETS USER TWEETS

Brand Overview

4,300K

4,400K

4,500K

4,600K

4,700K

4,800K

4,900K

5,000K

5,100K

5,200K

5,300K

5,400K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

5,288,359

New Followers

612,502

Engagement

0

250

500

750

1,000

LouisVuitton had an average engagement score of 113 and a highest of 890.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

328 4

Top Engaging Tweets

Alicia Vikander and Michelle Williams

embody the #LouisVuitton woman

for the #SpiritofTravel http:/..

Bags from the #LouisVuitton #LVSS16

Show from @TWNGhesquiere.

Watch it now on

http://t.co/m2H0c8tFx..

16-Oct-15, Fri 11:17AM

ENGMT. FAV. REPLIES RETWEETS

943 10,277 108 5,156

12-Oct-15, Mon 12:35PM

ENGMT. FAV. REPLIES RETWEETS

890 6,048 82 4,160

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350

0 50 100 150 200 250

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140 160

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

#louisvuitton*

#lvgrandpalais*

#lvss16*

#lvwishlist*

#lvtimeforgiving*

#spiritoftravel*

#lvandme*

#pfw*

#holiday*

#instyleawards*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

louisvuitton lvgrandpalais lvss16 lvwishlist lvtimeforgiving

Spread of Hashtags by day

0 50 100 150 200 250 300 350 400

#holiday*

#louisvuitton*

#lvwishlist*

#lvandme*

#spiritoftravel*

#lvtimeforgiving*

#lvgrandpalais*

#instyleawards*

#pfw*

#lvss16*

Engagement Score

Hashtags - Engagement

Total number of Retweets : 69,502

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 7,033

-50

0

50

100

150

200

250

300

350

400

450

500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Vogue Magazine 10,464,743 12

Jaden Smith 5,755,731 1

ELLE Magazine (US) 5,313,586 1

InStyle 3,879,546 10

DR JAMES CABOT 3,564,854 4

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

Thanks!

Please contact us at NotJustNumbers@unmetric.com for more information.