Magazine Proposal

Elma Otchereh

Title of Publication & Musical Genre

My music magazine is called ORIGIN.My chosen music genre is RnB and Soul.

Why ORIGIN?!RnB is popular African American music that ORIGINated in

the 1940s.Soul music is a popular music genre that ORIGINated in the United States in the 1950s and early 1960s. Its combined elements are African American Gospel music, rhythm and

blues, and jazz.

Content of ORIGIN MagazineThe sub genres that would included in the

magazine are • Urban

• Hip Hop • Funk and Jazz • Modern Soul

The artists I would include in the magazine are US contemporary soulful artists such as

Alicia Keys, Mary J. Blidge, Bruno Mars, Beyoncé, Usher, The Weekend etc.

And UK Soulful artists like Amy Winehouse, Florence Welch,

Adele and Leona Lewis.

My magazine is different to other magazines because it would include…

Two monthly issue Latest UK and US urban music

Exclusive interviews on existing artistsTop 20 RnB/Soul Charts

Album ReviewsUpcoming releases

Upcoming artists in the UKIt would mainly be about US RnB/Soul artists but still have some

UK artists

Design FeaturesMasthead Ideas:-

Bebas Neue by Dharma Type

Code by Fontfabric

Boris Black Bloxx by Manfred Klein

ORIGINRockwell Extra Bold

Chunk Five Ex by Peter Wiegel

I wanted to keep the masthead clear, bold and simple by using SanSerif of Serif lettering styles and have an outline around the

letters.

K22 Didoni by Toto

Design FeaturesThe lettering I would possibly use are like ‘Arial’ for the

main body, ‘Rockwell’ for the subheadings and ‘Rockwell Extra Bold’ for the title of the pages.

The possible colour schemes:-

Blue, Grey and Red Purple, White and Yellow

Dark Red, White and GreyLight Grey, Yellow and Black

For my colour schemes I decided to make it 3 colours only for the magazine as Q magazines

colour scheme had 3 colours. I think this would make the magazine recognisable.

Idea for Front Cover ImageI want to use this picture of

Usher as an inspiration for my front cover

image. I like the props used such as the hat, shirt,

tie and leather jacket.

I would like my

cover star to be a

male (up coming artist).

Idea for Double Page SpreadI like the pose of

this artist.I might consider

using this pose for my double page

spread.I would use one

side of the double page spread of an

image of the cover star.

My cover star would also be my DPS on an

upcoming RnB/Soul

artist

Influences of ORIGIN MagazineI was influenced by my case studies, B&S magazine and Q

magazine. I liked how B&S magazine had more than 1 music genre and that

there is a simple and plain colour scheme.I liked how Q magazine had a consistent colour scheme

throughout the whole magazine which was red, black and white which linked to their music genre rock as well as the layout of

their magazine.

Publisher of ORIGIN Magazine

I hope to be published by I want to be published by them because it is UK and US based and my magazine has a particular interest (RnB and Soul music). It can be the first music magazine to be published to Conde Nast.

Conde Nast also has all the latest technology to access magazines such as mobile apps, iPad edition

etc. which would be ideal to my target audience (young adults) to access ORIGIN magazine.

Target Audience of ORIGIN Magazine

People who are interested in RnB and Soul who are mainly African American audiences, but I still hope to have a wide range of ethnicities to read

the magazine. I hope to have both male and female readers

but mostly expect male readers.The age group would be from 16-26 year olds

(young adults) and median age to be 21/22

The purpose of ORIGIN magazine is to inform young people in the UK about RnB and Soul music as well as

keeping them up to date on the industry’s artists…