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Marketing Your Community’s Events Using Social Media
Downtown WaxahachieApril 13, 2015
Get these slides here:http://sarahtpage.com/DowntownWaxahachie/
Step 1:Open Instagram /
Take a photo
Step 2:Add
#WAXDNTWNtag
Step 3: Upload to Instagram
Step 4: Stay tuned
Why social media and events?
PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
PLAN
Plan
Develop a timeline for promotions and announcements
Choose a social tool for event planning and registrations
Compile photos and videos needed for promotion
Create an event page on Facebook
Assign social media roles to your team– Content creators
– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
Social Tool
Social Tool
Facebook Event
Scheduling
1
2
Scheduling on Facebook
4
3
Scheduling
PROMOTE
Promote
Create website or web presenceSocial integration
Distribute printed material– Social integration
Advertise on Facebook
Send out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,
activities, etc.)
– Photos and videos from previous events
Create a hashtag and publicize it
Engage with local influencers
Web/Social Integration
Print/Social Integration
• Why advertise on Facebook?Huge audience
Highly targeted
Cost effective
Lots of display options
EASY!
Teasers
Teasers
Teasers
ENGAGE
Engage
Create and monitor conversations with fans, attendees, and influencers
Post in real time
Encourage attendees to create and share their own content
Showcase user-generated content at the event
Conversations
Conversations
Post in Real Time
Post in Real Time
Encourage Sharing
Photo: felinebird on Flickr
Encourage Sharing
Encourage Sharing
Encourage Sharing
Encourage Sharing
Showcase User-Generated Content
Showcase User-Generated Content
EXTEND
Extend
Keep the conversation going
Peek behind the curtain
Encourage social feedback
Offers, specials, discounts
Extend
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Social Feedback
Social Feedback
Behind the Curtain
Behind the Curtain
Offers
Add User-Generated Content
Try Photo Repost
Find and Follow Targeted Accounts
Find Local Customershttp://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Waxahachie Tx
Find Local Customers
Understanding Insights
Get these slides here:http://sarahtpage.com/DowntownWaxahachie/
Can I Help?
Call Me!
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Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
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Thank You!Questions?
