The Video Creation Applicationfor consumers, for storyboarding, for brands

Overview

2012

MASHER is a viral video application that makes it simple to create videos online.

MASHER enables users to create emotive brand stories that they can broadcast to their friends or clients

MASHER delivers deep brand engagement and high earned media virality

MASHER is a web based app that can live in any website or social network

MASHER

MASHER has partnered with some of the largest brands, agencies and media owners in the world, to create branded versions of the MASHER app for campaigns

MASHER has won numerous awards along the way including Digital Ad Campaign of the Year 2009 by Campaign Magazine

Proven & Award Winning

Premium Content Archive

MASHER has unparalleled access to premium video contentBBC Content:• 10 year agreement • BBC Archive marketed by BBC Motion Gallery• Exclusivity in online video editing / mashup space• 5,500 clips per annum selected at our discretion• Incredible meta data for each clip

• Content agreements with Getty and Audio Networks

MASHER can be used…for Brands within Facebook

Brands are increasing their digital focus & spend in Facebook e.g.• Facebook ad spend to reach $3 billion in

2011 (emarketer 2011)• Barcardi will shift 90% of its digital spend

to Facebook over the next 2 years

Brands need ways to engage their fans and promote their brand virally within Facebook

MASHER is a proven highly viral & engaging video app in Facebook

Facebook

The MASHER app is tightly integrated into Facebook’s Open Graph API, which includes the following benefits:• Leverages brand fan pages• One click to install app• Automatic importing users

photos• One click to share videos• Viral effects of Facebook

including Newsfeed, Likes, Comments and Ticker

Facebook

MASHER is a great digital solution for brands who are focusing on Facebook as it does 3 important things:

Facebook

3. Fan Acquisition1. Fan Engagement 2. Viral Outreach

Engages existing fans through the power of multimedia & video

Immerses them in the brand with dwell times 5

mins plus

Creates a sense of hype on fan page, especially if run

as a contest

Turns your fans into brand advocates

Fan videos on average seen by 100 friends

Earned media multiplier effect x 100

Friends of fans watch video and click back to

the brand fan page

Increases Likes / Fans

Viral loop as new fans create and share videos

with their friends

Facebook Case Study: Arsenal FC

The Project

• Arsenal wanted a way to engage their Facebook fans when the 2010/2011 Premier League ended

• A co-branded version of the Masher application was used by Arsenal to allow fans to create a ‘Goal of the Season’ video which they can then share with their friends

• The Masher app was promoted for 3 weeks from June 15th 2011

The Results

• 1000+ videos made by fans in 3 weeks

• 110,000+ people driven to app meaning a the app generated a viral reach of x 100

• Dwell time 4.5 mins generating high brand engagement

‘The Masher app performed amazingly well for Arsenal. To have over 1000 viral videos

generated by fans which then attracted over 100k people to engage with the Arsenal brand is an incredible earned media ROI‘

Michael Leavey, MD Arsenal Broadband

Facebook Case Study: Arsenal FC

MASHER can be used…as a digital solution in any website

• The MASHER app can be focused on user generated content or branded content, or a combination of the two, making it very versatile

• MASHER is suitable across a number of brands and genres including sport, lifestyle, FMCG, entertainment

• The MASHER app could be used as a digital solution across a range of clients in the UK and Globally

• For example, some of our past work includes…..

MASHER as a Digital Solution

Outside Facebook

• MASHER app was deployed into YouTube for Nike Football Campaign

• MASHER app was deployed into Channel 4 campaign site for Amex My Live Story Campaign

MASHER can live in any website so theMASHER app can be deployed into abrand campaign site or media partnersite as appropriate

MASHER can be used…

As a web-based story-boarding tools for clients to develop video campaigns

MASHER can be integrated into an online campaign management and asset management system to help manage the execution of clients’ advertising campaigns.

Clients sometimes have the need to combine video clips for a presentation or briefing, quickly and easily.

MASHER represents the ideal online solution for such a need.

Deployment as part of an integrated multi-media asset system, a customized version of MASHER could allow users to:• Trim video clips• Combine video clips• Add images• Add sound• Add image transformations

Video creations can then be shared quickly and easily with colleagues and client in order to gain feedback and stimulate discussion.

Masher For Storyboarding…

Using MASHER, digital agencies are able to charge clients for additional services related to the Masher app e.g.

– Creative development of graphical assets to skin the Masher app– Creation of branded content & branded assets for Masher app– Account Management & Planning

The MASHER app would generate low resource intensive, high margin projects

– Based on current traction with the MASHER app from brands, it would be reasonable to assume that an agency could generate approx £100k margin from reselling the MASHER app to its clients in one year

– This would be the equivalent of £750k services revenue assuming a 15% margin

MASHER For Storyboarding…

Hot Property!

Best Website for Teaching & Learning July 2010(American Association of School Librarians)

Digital Ad Campaign of the Year 2009 (Campaign Magazine)

For more information about MASHER and partnership opportunities please contact:

info@masher.com