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Matt Doris (Etsy) - How To Get Your Members To Build Their Own Communities

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Hi!

About Etsy

• 43+ million members • 1.3 million shops • Transactions in almost every country • $1.35B in 2013 total merchandise sales

2005 2006 2007 2008 2009 2010 2011 2012 2013

GROSS MERCHANDISE SALES

$0.17 M$26 M $87.5 M

$180.6 M

$314.3 M

$525.6 M

$895.1 M

$1.35 B

$3.8 M

http://vimeo.com/98528864

Etsy TeamsTotal active Teams: 6,000+

Members on Teams: 300,000+ Teams exemplify the community and cooperation at the heart of Etsy. By collaborating with regional neighbors, fellow small business owners, and kindred spirits, teams combine forces to accomplish incredible feats.

THE MARKETPLACE WE MAKE TOGETHER

ETSY.COM/TEAMS

“To me, Etsy Teams are some of the best things about this site! Finding teams that fit your personality and business needs can make a huge difference to your overall selling experience.”

Sarah-Lambert CookShop: tuckooandmoocow

https://www.etsy.com/shop/designosaurYEAH

RSA - “The Power of Small” (UK, 2014)

• 44% “part time” business owners (aviva) • 20% sellers on Etsy are full time • 37% said the emotional support and

friendship they get from other sellers is important to them

• Motivated by income & creativity • Half of sellers run business on 10 hours

per week or less.

A new kind of entrepreneur:

Creative Flexible

Multi-focused Social

WHO CARES?

How to foster community engagement?

A supportive friend A gracious host

An involved citizen

A supportive friend..

A supportive friend..

A gracious host..

An involved citizen…

https://www.etsy.com/shop/MsSpanner

Shared values & a sense of fun..

http://vimeo.com/98115302