Upload
semrush
View
947
Download
0
Embed Size (px)
Citation preview
“Monetize your social community without alienating it”
by Lukasz ZeleznyHead of Organic Acquisition uSwitch.com
http://uk.linkedin.com/in/seomanagerlondon
Social Networks
Social Networks
Countries & Social Networks
1http://en.wikipedia.org/wiki/List_of_countries_by_population
WORLD POPULATION1:1. China2. India3. United States4. Indonesia5. Brazil6. Pakistan7. Nigeria8. Bangladesh9. Russia10. Japan
Countries & Social Networks
WORLD POPULATION:1. China2. India3. Youtube 4. Facebook5. Tencent 6. Whatsapp7. United State8. Indonesia9. Linkedin10. Twitter
“Pros and Cons of specific social media platforms”
YouTube Pros & Cons
- Visual presentation
- Search friendly
- Entertainment
- Large community
- Access from almost all of
devices
- Difficult to communicate
beyond video
- Hard to generate
conversions
Twitter Pros & Cons
- Short form (140 characters)
- Access from almost all of
devices
- Can send users to website
- Direct communication
- Must be continually present
- Must build own audience
- Risk of public complains
from potential / existing
customers
Facebook Pros & Cons
- Large audience
- User engagement
- Content rich
- No need to visit company
website
- Must be continually
present
LinkedIn Pros & Cons
- Doesn’t require constant
presence
- Useful for sales leads
- Irrelevant job offers
“7 Popular Types of Social Media Fans”
http://blog.reachlocal.com/7-popular-types-of-social-media-fans-infographic
TYPE1: Quiet Follower
Characteristic:
• heard about your business
• not necessary a customer
• doesn't really harm your
social media presence
How to engage:
• polls
• quizzes
• visual content
(images/video)
• strong call to actions
TYPE2: Casual Liker
Characteristic:• Connect with your brand
because of past experience
• Wants friends to see them as a
source of good
recommendations
• Boost your social visibility
How to engage:
• develop creative and
engaging post
• describe popular product
or service
• ask to reshare
TYPE3: Deal Seeker
Characteristic:• makes everyday purchasing
decision
• care about value over loyalty
• follow social media to stay up
to date
• helps drive new sales to your
business
How to engage:
• offer deals
• Promotions
• special offers for existing
customers
TYPE4: The Unhappy Customer
Characteristic:
• shares negative experience
• expect fast response
• affect your online
reputation
How to engage:
• monitor your pages
• monitor your brand name
mentions
• respond professionally and
quickly
TYPE5: Troll
Characteristic:
• isn't a customer (but might
be)
• strong oppinions on
personal issues
How to engage:
• keep cool head
• avoid responding
• don't feed trolls
TYPE6: Cheerleader
Characteristic:• likes, comments, shares your
posts
• uses mobile devices
• enters every contents and
promotion
• drives community growth and
awareness
How to engage:
• content is worth cheering
• mention that person in
your post
• make him / her feel special
TYPE7: Loyal Fan
Characteristic:• recommends you to family
and friends
• provide constructive criticism
• defends you against angry
social media fans
How to engage:
• recognize loyal fans
• award with gifts and
mentions
“Tactics”
Why Social Media?
https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media
Engagement With Content
Results after less than a month
Call To Action
Picture linking to Eventbrite
External Link
Engage with Headline
1. Use Titillating Adjectives (amazing, adorable)
2. Numbers or "Listicles" (Top5... Top10... 12 things...)
3. Make It Catchy
4. State the benefits
5. Be Specific
Engage with Headline
Examples (keyword: "Search Engine Marketing")
Generated with Portent Content Idea Generator
• How This Search Engine Marketing Could Get You on omg!
• 5 Secrets About Search Engine Marketing the Government Is Hiding
• Why Search Engine Marketing Will Make You Question Everything
• 13 Must Read Articles About Search Engine Marketing
Generated with Hubspot Topic Generator
• How to Solve the Biggest Problems With Search Engine Marketing
• Why We Love Search Engine Marketing (And You Should, Too!)
• The Worst Advice We've Ever Heard About Search Engine Marketing
• 10 Quick Tips About Search Engine Marketing
• 15 best blogs to follow about Search Engine Marketing
Engage with Thumbnail
Standard photo
Engage with Thumbnail
HDR (Snapseed + PS Express iPhone Apps)
Engage with Thumbnail
Halftone iPhone App
Engage Other Users
Share your content with VCBuzz
Engage Other Users
Share your content with VCBuzz
Engage Other Users
Interact with user that shared your content
Engage Other Users
Shared with VCBuzz
VCBuzz Shortener Followers and Klout uplift
Virality
Engage Other Users
Shared with VCBuzz
Thumbnailsize
Engage Relevant Users
Buzz Sumo
“We need to go deeper”
Engage Relevant Users
Buzz Sumo
Schedule Your Messages
Buzz Sumo + Hootsuite Scheduler
Schedule Your Messages
Buzz Sumo + Hootsuite Scheduler
Leverage Followers
Just Unfollow
Estimated Audience Growth
Just Unfollow + LinkedIn Pulse
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14
2,000
2,650
3,300
3,950
4,600 5,000
LinkedIn Followers
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand - Brand24
Track Your Brand
Track Your Brand - Brand24
http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597
Track Your Results
Shares across different networks
Track Your Results
Organic Backlinks
No time? No worries.
Use Twitterfeed
No time? No worries.
Use Twitterfeed
No time? No worries.
Use Twitterfeed
Let Your Audience Vote
Shares as indication of value
Cross Posts
Shares as indication of value
Thank you!
“Monetize your social community without alienating it”
by Lukasz ZeleznyHead of Organic Acquisition uSwitch.com
http://uk.linkedin.com/in/seomanagerlondon