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Monthly Social Media Report
Social Media Report for All Nurseries
October
2016
Facebook Customer Service Summary
An estimated 72 customer service queries were sent in: decrease on last month
Response rate of 84% and response time of 202 minutes: similar to last month
Most ‘enquiries’ are sales messages. Response times higher due to evening and
weekend messages coming in
Key Points
Previous Month
Total Messages Response Rate
PreviousMonth
Response Time
PreviousMonth
72 94%%
2% 12% 202 min 0.8%
Monthly Messages Received
All figures are up significantly from September
Number of posts, comments, shares and reactions
Link clicks up dramatically due to increased web articles and Facebook sharing
As a result social traffic also has a huge increase
Google Analytics now allows us to measure web traffic and web traffic from social sources.
Comments
334 289 2353 244
No. of Posts Shares
Content Reactions
Facebook Fans
Link Clicks
239 2086 2423
Social Traffic
Key Points
050
100150200250300350400450
Facebook: Comments & Shares
Comments Shares
0
500
1000
1500
2000
2500
3000
3500
Content Reactions
0
500
1000
1500
2000
2500
3000
Link Clicks and Traffic from Social Media
Link Clicks Social Traffic
Google Analytics
October is the first full month the site has been live and the statistics are positive
Website sessions, users and page views have all almost doubled on previous monthly
figures
Web-traffic from Facebook as rocketed due to increase in links shared to the site
0
5,000
10,000
15,000
20,000
25,000
Page Views
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Website Sessions & Users
Sessions Users
Day Nurseries Stats
Stats down on September: website referrals, phone clicks and brochure enquiries
Email are enquiries steady
Possible explanation: Our website is now coming above Day Nurseries in some cases,
so people are landing there instead. Would match up with high web stats.
Possible solution: push as many reviews as possible to get higher rankings
Key Points
