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Mugur Patrascu
iLeo Breeze Mobile
5 Capital Questions About Content
And Some Personal Answers
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You know what is the problem with digital
communication today ?
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The last addition in the miracle chest of digital communication
The Content Hype
ViralSocial
StorytellingVideo
Content
Q #1
What Is Content ?
What Is Content ?
Advertising ?Additional Service ?
CSR ?PR ?
Digital Entry Point ?Sale Tool ?
Brand Extension ?
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People Don’t Believe In Advertising Anymore
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The Content Is The New Advertising
And the new advertising works totally different
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“Content Marketing is a way of marketing your products odr services to your target audience by creating relevant and valuable content that atract and engage them and possibly encourages profitable customer actions.”
Q #2
How Is Content Working ?
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It’s back to the brand becoming a trustful resource.
Today, selling witouth a culture attached is not working.
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It seems that stupid content works better
The Paradox Of Content
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ClickbaitConversational
BrandSalesUseful
There Is A Different Type Of Content Based On Objective
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The Content Performance Works On Long Tail
Clickbait
Conversational
BrandUseful
Q #3
Who Is Making Content ?
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idea
How Content Is Generated ?
specialists seeding
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Creating content is an exercise of finding a different
perspective on common needs.
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Q #4
What Is The Life Span Of Content ?
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Fast consumingSesonal or Contextual
Evergreen
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Q #5
What Can Be Easily Improved ?
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• We expect miracles. • We don’t have a long term strategy or strategy.• We don’t link content with business.• We don’t track the results.• We try to do it by ourselves.• It’s not about creating new content but having a new perspective
on existing content or needs.• The content need to be curated. The seeding is not Facebook.
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Va super multumesc !