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Platform to connect brands to market through social media influencers

Musefind - Pitch Deck May 2015

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Page 1: Musefind - Pitch Deck May 2015

Platform to connect brands to market through

social media influencers

Page 2: Musefind - Pitch Deck May 2015

Traction Milestones

• 12/14 Team starts working on Musefind

• 2/15 Launch of Alpha product on Instagram, first paying customers

• 4/15 170,000+ Instagram Influencers acquired into

Musefind’s network

• 5/15 Grows to 15 paying brand customers, providing over 60+ sponsorship opportunities

• 6/15 Launch of Beta product

• 6/15 First seed investment from NYC investors

Page 3: Musefind - Pitch Deck May 2015

Market Opportunity - Size E-commerce 2014: $1.4 trillion

Worldwide social media advertising 2015: $24 billion

Customers

• Online stores [both own brand product or curated resellers] – Marketing is managed

by the owner

• Online stores [large retail companies w/ wholesale presence] – Marketing is managed by social media/marketer

• PR, Marketing, Digital Ad agencies

Page 4: Musefind - Pitch Deck May 2015

The Problem

Finding, contacting and ‘how to’ work with bloggers is a

long, painful process.

Page 5: Musefind - Pitch Deck May 2015

Current Solutions Substitutes include

• Hours Googling bloggers

• Paying $$$ for a marketing agency to do the

headhunting

• Endless email chains and failed pitches to bloggers

• Lack of tools to set up & manage campaigns

It's a huge waste of precious time and money.

Page 6: Musefind - Pitch Deck May 2015

Musefind: the solution HOW IT WORKS

Easy to use simple system that works.

We’ll show you the ins & outs through

our ‘brand personality’

questionnaire.

Set a comfortable budget. See real

results, work bigger & better in the

future.

Select the right bloggers who will be the best fit for

your brand*.

Get real tangible sales, brand

value. No fluff.

*Future development of Musefind will further curate & help pick the right bloggers via style smart algorithm

Page 7: Musefind - Pitch Deck May 2015

Musefind: Product Roadmap

Page 8: Musefind - Pitch Deck May 2015

Revenue Model

 $-­‐        

 $1,000    

 $2,000    

 $3,000    

 $4,000    

 $5,000    

 $6,000    

 $7,000    

Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4  

2015   2016   2017  

Average Revenue Per Campaign

Average  Revenue  per  Campaign  

Average  Revenue  for  Self-­‐Serve  Campaign  Management  (60  %  of  sales)  

Average  Revenue  for  Concierge  Campaign  Management  (10  %  of  sales)  

Average  Revenue  for  Premium  Analy@cs  (30  %  of  sales)  

Page 9: Musefind - Pitch Deck May 2015

Marketing & Growth Strategy

Page 10: Musefind - Pitch Deck May 2015

Team - Advisors

Andry Tanusdjaja Strategist, finance savvy, keen learner and hustler. Born capitalist at heart. CPA, CA with honors.

Jennifer Y. Li Tech startup entrepreneur. 5+ years in e-commerce & blogger experience. Hustler, Canadian Army Reserves Soldier, Bachelor Degree in Industrial Design. Designed for Lady Gaga & Michelle Phan.

Stephen Shen Senior developer in web, mobile applications, server side engineer. Loves complex algorithms and simplifying for practical applications.

Keith Ippel

Bonnie F. Wong

Nancy Chapman

Page 11: Musefind - Pitch Deck May 2015

Financials Total Revenue

 -­‐        

 5    

 10    

 15    

 20    

 25    

 30    

 35    

 40    

Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4  

2015   2016   2017  

Millions  

Page 12: Musefind - Pitch Deck May 2015

Direct  Compe<tors  included:  Reelio,  Revfluence,  Hashtag  Paid,  Brandbacker,  Instabrand,  Famebit,  Fohrcard  Indirect  Compe<tors  included:  Marke@ng  agencies,  PR  companies.  

Competition

Page 13: Musefind - Pitch Deck May 2015

Appendix

Page 14: Musefind - Pitch Deck May 2015

3 Year Financials     2015   2016   2017  Revenues      Self-­‐Serve  Campaign  Management    2,466,000      18,804,201      62,458,270    Concierge  Campaign  Management    542,620      3,134,033      10,409,712    Premium  Analy@cs  Subscrip@on    1,233,000      9,402,100      31,229,135    Total  Revenue    4,241,620      31,340,334      104,097,117    Growth  Rate   639%   232%          Cost  of  Goods  Sold  (Compensa<on  for  Influencers)      Self-­‐Serve  Campaign  Management  (10  %  Margin)    2,219,400      16,923,781      56,212,443    Concierge  (25  %  Margin)    406,965      2,350,525      7,807,284    Premium  Analy@cs  (90  %  Margin)    123,300      940,210      3,122,913    Total  Cost  of  Goods  Sold    2,749,665      20,214,516      67,142,640            Opera<ng  Expenses              Salaries    200,000      750,000      2,187,500    Brand  Acquisi@on    Cost    1,244,444      1,866,667      3,966,667    Other  Marke@ng  Cost    5,000      25,000      50,000    Admin  (Office  Rental,  Hos@ngs,  Legal,  etc)    10,000      50,000      70,000    Total  Opera<ng  Expenses    1,459,444      2,691,667      6,274,167    EBITDA    32,511      8,434,152      30,680,310    Growth  Rate   25843%   264%          Head  Count   6   15   25  Life@me  Value  of  Customer      $35,000      $68,750      $107,143    Brand  Acquisi@on  Cost  (incl.  Marke@ng  Cost)    $77.78      $93.33      $116.67    

Page 15: Musefind - Pitch Deck May 2015

Questions? Let’s connect at [email protected]