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Myth Busting Social Media Nigel Wood #TeamForum JGA 8th November 2013 Social Media for the SME
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Myth Busting Social Media
November 8th 2013
Holr
Is There Anybody Out There?
•JGA Associates•Assessors•Careers Advisers•JGA Network•Other
• Worried they are missing a trick
• Feeling bombarded with terms such as SEO, PPC, hash tags
• Leaflets, cold calling, door drops etc are old school and don’t work any more
What We Hear
What We Do
• How to integrate social media into your marketing plans
• Practical guide to how to use the most popular social media tools
• How social media can work for you
Personal
Business
Social
Sharing
Commercial
Mainstream
What Does it Do For Me?
Twitter is one of the leading social networking sites on the Web. It enables its users to send and read messages called “tweets”. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Users may subscribe to other users' tweets — this is known as “following” and subscribers are known as “followers”.
http://alison.com
Twitter is widely acknowledged to be one of the fastest growing
social media platforms in the world. Growth, per month, has been estimated to be in excess
of 1,000% at its peak. www.social-media-
training.co.uk
With over 300 thousand new daily visitors and over 175 million Tweets a day, in the last two years Twitter
has become a mainstream communications platform
http://www.emarketeers.com
Does this turn you onto Social Media?
Give Me Some What’s
• Sell more
• Opportunities
• Knowledge and information
• Save money
• Stay relevant
• Another tool in the corporate toolkit
• Branding• Posters• Direct mail• etc
• However:• It is about rapport/interaction• 1-1, not 1 to many• Measurement of response and
behaviour is easy and actionable• Hard for big companies to do well
Sell More
New Opportunities
Knowledge and information
Save Money
Stay Relevant
• Purpose
• Self confidence
• Engagement
• It is two way – don’t expect to just take
• Do one well rather than many poorly
The 5 Golden Rules
Prove it
Guy Cuthbert at Atheon
Analytics. Regular posting
articles contributing to
forums etc. Successfully
created a company
presence and extended the brand reach. Driven by a passion to contribute
Virtually no social media.
Growth is through reputation and
referral. This continues to work – but does it
leave the company exposed – especially when
deliverables include
measuring the impact of social
media marketing
Business opportunity
evolved through personal social
use. Scope extended from
coaching to working with SME’s to use
social media to generate new business and
create a competitive advantage
How To Get Started?
See knowledge and information above!
The Irony
New users. A practical guide as to how to use the most popular social media tools (1-1, or small groups)
Already active. How to start raising your profile using social media - for complete beginners to social media. A 2
hour twitter workshop for those already familiar with twitter
Get more customers. How to integrate social media with your marketing plans
www.fionastewartmarketing.comTwitter @stewart_fi
[email protected] – 07881 581 801
