Upload
edureka
View
128
Download
0
Tags:
Embed Size (px)
Citation preview
View Social Media Marketing course details at www.edureka.co/social-media-marketing
O ABC PPP FRAMEWORKFOR EFFECTIVE SOCIAL MEDIA MARKETING
-“Q” approach
Slide 2 http://www.edureka.co/social-media-marketing
Agenda
®Why do we need a framework?
®What’s O ABC PPP?
®Importance of Social Media
®Understanding my target audience
Slide 3 http://www.edureka.co/social-media-marketingSlide 3
Why do you need a framework?
®Stay on course in the dense social media jungle
®Being proactive
®Ensure sustainability
®Keep track of everything
®Look smart in your job
Slide 4 http://www.edureka.co/social-media-marketingSlide 4
What’s O ABC PPP?
of awesome
O ABC PPP
Source:www.adweek.com
Slide 5 http://www.edureka.co/social-media-marketingSlide 5
Objective
• Why do I need to be on Social media?
• What are my expected outcomes?
• How will I measure success?
• What are the benefits I am expecting to get?
Slide 6 http://www.edureka.co/social-media-marketingSlide 6
Audience
• Who is my target audience?
• What channels are they in?
• What’s their behavior on these channels?
• What is their expected response?
Slide 7 http://www.edureka.co/social-media-marketingSlide 7
Budget
• What’s the total budget allocated to social media?
• What is the ad spend budget?
• What is the channel allocation of budget?
• What portion is the test & experimental budget?
• What is the split between branding & performance?
Slide 8 http://www.edureka.co/social-media-marketingSlide 8
Content
• What are the sources of your content?
• What is your content pipeline?
• How is your content calendar constructed?
• What is the process flow for paid ads content?
• What is the content frequency?
Slide 9 http://www.edureka.co/social-media-marketingSlide 9
Policy
• Who puts up the content?
• Who responds to engagements?
• How will you handle negative engagement?
• What are the guidelines for content?
• What is your target time to respond?
Slide 10 http://www.edureka.co/social-media-marketingSlide 10
Persona
• What is your identity on social
media?
• What are your values?
• What is your character map?
• How do these reflect across
channels?
• What is your perceived voice?
Slide 11 http://www.edureka.co/social-media-marketingSlide 11
Pick
• What metrics will you pick?
• What conversion types will you pick?
• What dollar value will you pick?
• What insights will you pick?
• What feedback cycle will you pick?
Slide 12 http://www.edureka.co/social-media-marketing
Questions
Slide 13 http://www.edureka.co/social-media-marketing