Optimizing Social Advocacy Strategies

Optimizing Social Advocacy Strategies

Stacey L. KratzMarch 13, 2015

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Who Am I?

7 things you need to know about me:

1.Native New Yorker2.Yankees Fan3.Been with AARP for almost 10 years4.Bachatera5.Beach lover6.Recovering art historian7.I love social media!

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@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708

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Who Are You?Know thyself, know thy platform

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Agenda

How to be an effective social advocate and influencer:

1.Facebook

2.Twitter

3.Evaluating Your Success

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So You Think You’re Not Social Media Savvy?

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Best Practices


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Make it relevant

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690 shares3,384 likes282 comments110,464 reached

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Make it personal

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K-I-S-S

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Keep It Short and Simple for more likes and shares

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Would you share it?

10Over 10,000 shares

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Tips to Help Build Followers & Engagement

1Comment & Like Posts

2 Share Posts on Your Page

3Add links to business cards, email signatures, & voicemail

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Best Practices


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Who to follow

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•Legislators/Staff

•National and local media

•Reporters/Bloggers

•Celebrities

•Nonprofit Organizations, Universities, Hospitals, Legal Agencies

•Members/Volunteers/Supporters

•Sports teams

•Local businesses

•Media

•Social Media Influencers/Digital Strategists - Beth Kanter

•Professionals - Nurses, Researchers, & Lawyers

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Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks. Space out tweets.

Be interesting. Tweet your personal interests and mix up what you're tweeting about.

Create lists. If you create a list of people who are interesting to you (for example, reporters who cover your issues) many of them will follow you back.

Good customer service = good social karma. Respond to every @ reply you get.

If You Can Text It… …You Can Tweet It

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Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. Recommend good folks to your network, and follow folks that your friends have recommended.

The Scandal effect. Tweet during live TV shows. Participate in Twitter chats.

Credit other people in your tweets – if you recommend an article use author’s twitter handle when you post about the article

Text It, Tweet It…


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Find your influencers. Influencers will share your tweet/information with their audience. Increases audience reach & awareness.

Empower your staff. Empower yourself. We’re a team.

Master the art of the retweet.

Leave room to be retweeted.

Add images whenever possible.

Start a tweet with a question - ?????

Tell your followers what you want them to do – Plz RT. Engage. Engage. Engage.

Text It, Tweet It…con’t

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Empower Your Staff

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Find Your Influencers


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Customer Service

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The Art of the Retweet

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Engage

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##Hashtags##What’s a #hashtag?

A hashtag is any word or phrase with the # symbol immediately in front of it. This symbol turns the word into a link that makes it easier to find and follow a conversation about that topic.

Less Is More

Be creative

K-I-S-S

Search your hashtag

Promote your hashtag

Trending hashtags

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Twitter Lists“Don’t Decorate, Curate”

What is a Twitter list?

This features allows you to organize Twitter users in groups and manage how you look at Tweets.

Organize Your Audience

Watch Your Competitors

Pitch Reporters

Follow Legislators

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WHAT ARE SOME GOOD TIMES TO POST/TWEET

Commuter Hours – 6:30 am – 8:30 am

Lunch Breaks – 11:30 am – 1:30pm

Coffee Breaks – 3:30 pm – 5:30 pm

Night Owls – 7:30 pm – 11 pm


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“I don’t have time to tweet”

“I don’t have anything to say”

AARP@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708

AARP@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708

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HOW TO CREATE A SOCIAL MEDIA STRATEGY

Set your organization’s social media goals

Assess your current social media status

Develop your content strategy/editorial calendar

Use analytics to track progress

Adjust your strategy as needed

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You Got This!

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Twitter’s so easy

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Even a bird and a beagle can do it…

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Evaluate Your Success

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Bragging Rights

22@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708

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How You Doin’?

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Celebrate YOU!!!

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#GSD

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QUESTIONS?


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Stay in touch…

Stacey [email protected]@gmail.com@[email protected]/stacey.kratzwww.linkedin.com/staceykratz

26@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708

http://www.linkedin.com/staceykratz