Rapid Response

Winning Rapid Response

The Rules of Rapid Response

Rapid can mean 30 seconds or 30 hours...the key is to stay relevant....

Biggest +Building

community; Groups

Influencing the

InfluencersVisual

StorytellingWeb Traffic

DriverIntegration

of Blog w/Social

Biggest Demographic

s

Pretty even gender split,

under 35

18-24, no gender

gapUnder 35 Women

w/65%

18-34, little

gender gab

Types of Content

links, pictures, video get

most traffictext only

links most popular

pictures/video are now

embedded

images, short

videosimages

and videoanything

goes

Best Uses

long term conversations, social action,

internal & external

communication

media/blogger

outreach; real time

conversation; trend

monitoring

CampaignArt Gallery

web traffic referral, meme testing

collaborative social media

ie. story gathering

The Rules of Rapid ResponsePlatform Appropriate

Avoidance with Branding Strategy is Important

The Rules of Rapid ResponseWith a little help from your friends

The Rules of Rapid ResponseDon’t be afraid to fundraise when appropriate!

The Rules of Rapid ResponseContingency Planning always wins

Think Strategically

The Rules of Rapid Response

What could possibly happen?When might it happen?

Do we even need to respond?If yes, who should respond?

What kind of response?Who is the go/no go decision maker?

Where do we respond? Online? Offline? BothCan we pre place any of the materials we may need?

If you have to spend more than 10 seconds

trying to find relevance,it is not your moment

Not every momentrequires a response