Pencitraan dan social media

PERSONAL BRANDINGAND

SOCIAL MEDIA

BRANDA COLLECTION of PERCEPTION in the MIND

of your audience.

PERSONAL BRANDINGA perception, maintain by somebody describing

the total experience of having relationshipwith you.

or just… knowing your remarks.

PERSONAL BRANDING

The process by each individuals continuously differentiatethemselves by identifying and articulating their unique

value proposition and then leveraging it acrross platformswith a consistent message and image.

Why Do We Need It ?PERSONAL BRANDING

Lets take a look what we usually have in mind on why we need personal brand…

SelfReputations ?

LifeAchievements ?

GoodCareers ?

An Asset?Self

Actualizations ?

Lets take a look what we usually have in mind on why we need personal brand…

IncreaseYour

Existance

Why Social Media ?

SUCESSFULL PERSONAL BRANDING

SUCESSFULL PERSONAL BRANDING

Kinds of Social Media`

What You Need Most

How ?

how to brand yourself

BE DIFFERENT

Simple

UNIQUEFocus


BE CONSISTENT


Social Media Marketing = Content Marketing



Your Target

Choose Your Positioning# 1st


Ask Yourself

#1 : What are your Goals ?

#2 : What are you Pasionate about ?

#3 : What Motivates you ?


Positioning

Content

Mind Associations



Content

Likeable

Favorable

Likeable: KNOWLEDGE SHARING


Likeable: INSPIRING


Likeable: ENTERTAINING


how to brand yourselfhow to brand yourself

Do Your Homework# 2nd

how to brand yourselfhow to brand yourself

Invest your 80% time for Research

Share your heart and brainbe consistent with your positioning across all platform


Engage !Listen and Join Conversations


Be Authentic and Persistencewalk the talk


Don’t forget !

Linkedin is not just for jobseekers !

It’s your onlineand searchable

Bio Sheet


Don’t forget !

What can do for you

Your Name will Rank High in Search Engines

Tips:• Choose persalized URL option during setup• Fill out sections as completely as possible• Start or join a group related to you• Answer questions posts by others• Link it to your other social media platform



“It’s the most professional or business-like social networks.”

Digital Ethics

Do’s Don’ts• be positive, energetic, and

interesting.

• be truthful. be sincere

• share interesting articles, videos, and other links that are relative to your positioning

• be human. share your life. positively.

• engage! join conversations. chat with others.

• use online tools to schedule posts• share negative energy

• fabricate or exaggerate

• be boring

• post anything you’ll be sorry for later

Start fromZero


Be Recognized

Let them Know and Love You

Great Brand doesn’t happenby chance


Thank You

Any questions?

@LiburanJogja’s PlaygroundJl. Sajiono No. 13, KotabaruYogyakarta, 55224www.liburanjogja.co.id☎ 0274 - 8009008✆ 081 – 6688909

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