Promoted Pins creative guide | 1for Business

Promoted Pinscreative guide

The most effective direct response Pins on Pinterest are informative and give Pinners a reason to click.After researching hundreds of thousands of Promoted Pins, we’ve found the most successful are helpful, beautiful and actionable.

Don’t forget our Ad PolicyCliff notes: We don’t allow price or language like “Buy now” or “Click here.” You can note a promotion in the description as long as you specify the start or end date. If a promotion is always true, you don’t need a start or end date (discount shopping site with prices up to % off). Use Rich Pins if you want pricing info to appear. Read the full policy here.

Here are 4 ways to make it happen:

BE HELPFUL Make Pins informative and useful

STAY TALL A tall aspect ratio can lead to higher repin rates

TAKE MULTI-PRODUCT SHOTS Give Pinners the full picture

KEEP IT TASTEFUL Branding and logos should complement, not distract

Promoted Pins creative guide | 2for Business

Pins should be helpfulThe Pins that outperform the rest are informative & useful

Text overlaysAdd simple, clear text overlays on the image. You can also include soft calls to action on the image (e.g. “Discover this look,” “3 simple steps” — not “Buy now or “Click here”).

Soft calls to action in the descriptionInclude soft commercial calls to action and promotions in the description (e.g. “See the full collection,” “Shop this look,” “Up to 75% off,” “Free shipping” — not price). If a promotion is temporary, be sure to include the start and end date.

Detailed descriptionsThe best descriptions make Pins more inspirational and also provide extra information. They should mention the most compelling aspects of the Pin and hint at what more there is to find if they click through to your website. They also use correct capitalization and punctuation.

Promoted Pins creative guide | 3for Business

Pins should be helpfulThe Pins that outperform the rest are informative & useful

Aspect ratioDesign pins with a preferred image aspect ratio of 2:3 to 1:3.5 and a minimum width of 600px. Pins should be vertically oriented—they get cut off in feeds if the ratio is greater than 1:3:5 so make sure it’s not too tall (e.g. a 600px wide image should be between 900px and 2100px tall)

Multi-product imagesPins of multiple products can outperform others because they can speak to different tastes (e.g. showing multiple dresses for a summer dress search can speak to more people and drive more traffic vs. one specific dress).

BrandingIncluding a logo in the image can drive engagement and ensure you continue to get brand recognition as Pins get repinned. If you’re going to include your brand name in the description, keep it tasteful and authentic!