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ONLINE TOOLS
COMMUNICATING WITH STAKEHOLDERS
Leesa Watego | Iscariot Media | 2015
Presenta7on for the Transport Development & Solu7ons Alliance Annual Conference, 7 July 2015
My name is Leesa Watego from Iscariot Media. It’s lovely to meet you. You can find me on – Facebook, Twitter, LinkedIn, Instagram, Snapchat, Slideshare, Google+, Pinterest, YouTube, Tumblr, Vine. I invite you to connect.
HOME BASE
OUTPOST 1 OUTPOST 2
OUTPOST 3
OUTPOST 4 Drive traffic back to your home base where the customer can buy, sign-up, comment etc.
The home-‐base/outpost model was ar7culated a few years ago by Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
Paid Media
Traditional advertising – print, television, radio, media deals,
paid search,
Paid / Earned / Owned Media
Earned Media
Newsworthy activities (win prizes, comment on the worlds), word-of-mouth, seo, likes,
@replies,
Owned Media
Your website content, blog posts, social media content,
In practice, activities are linked. Example, Red Bull Stratos Jump 2012
Owned platforms include: your website, your email list,
Rented/Leased platforms include: your Facebook page, your Twitter account, your LinkedIn pages
What platform should I be on? Is it owned/leased?
Instagram Brands: @seraphimstore @ruboliveonline @abcnews_au @nava_visualarts Personal brands: @naomisimson @dranitaheiss Local Business: @charliesfruitonline @openbookcafe
HOME BASE
OUTPOST 1 OUTPOST 2
OUTPOST 3
OUTPOST 4 Drive traffic back to your home base where the customer can buy, sign-up, comment etc.
The home-‐base/outpost model was ar7culated a few years ago by Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
Business Strategist
Marketing Strategist
Being ONLINE requires specific SKILLS SETS
Web Developer
Web Designer
Communication Strategist
Copywriter
UX/UI Social Media Consultant
Photographer
Content Creator
Public Relations
Graphic Designer