1. Digital For ALL Problematic: How to make Danoners use effectively and efficiently this e-learning course?

2. How to resolve this problem I. Divide Danoners into groups II. Organize a Digital Scratch Cards Competition III. Reward winners

3. I. Divide Danoners into groups Benefits: According to different groups, we can apply the different strategy One size fits all does not work!

4. II. Divide Danoners into groups Mechanism: Digital for all diffusion

5. II. Divide Danoners into groups Mechanism: Digital for all diffusion

6. I. Divide Danoners into groups Mechanism: How to distinguish these 3 types of danoners? A Survey of digital knowledge topic from danoners Ex: If you will often update your phone application? if you upgrade a mobile phone as soon as a new model becomes available ? .. According to the supervise and control system of Digital for all Message of administrator

7. I. Divide Danoners into groups Mechanism: We choose 6 danoners(or more) from different regions of Fran *1 *4 *1

8. I. Divide Danoners into groups Mechanism: These 6 danoners as one group and we have several groups in France (also in other countries) N

9. I. Divide Danoners into groups Limits: Maybe we can not distinguish precisely each types of danoners by applying these measures !!

10. II. Organize a Digital Scratch Cards Benefits: Competition (National) Competition makes people try their best to work The digital knowledge learning under the form of lottery card Faced with each card people are excited and expect the result

11. II. Organize a Digital Scratch Cards Benefits: Competition Working on team traversing different region urges people to use digital tools to communicate with each other Teamwork makes people supervise and encourage each other, which strengthens the cohesiveness of the group.

12. II. Organize a Digital Scratch Cards Rules of this game: Competition Duration of the game: 1 month or more Winner: the group that collects the most diamond at the closing day of this game Each group will receive only one digital card per day Succeed to complete a digital card and the group will win a diamond To get more diamond: each group member should answer as more&fast as possible questions * I will explain the details in the mechanism of this game

13. II. Organize a Digital Scratch Cards Mechanism: Competition Digital Scratch Card Diamond Each group completes a digital card and earn a diamond

14. II. Organize a Digital Scratch Cards Mechanism: Competition Each morning each group will receive just one digital scratch card from the digital for all platform at 9am, which pull the danoners to connect to the digital for all Digital scratch card

15. II. Organize a Digital Scratch Cards Mechanism: Competition ? Digital scratch card is composed by 6 questions and a chance card

16. II. Organize a Digital Scratch Cards Mechanism: Competition All questions are randomly chosen from the database of elearning( message for administrator: it could be simple or multiple choice according to your preference ) To correctly answer these questions, danoners have no choice but to work on digital for all(if they want to improve their skills) Each group has one card/day= Each people needs to answer one question/day and they are not given too much mandatory work

17. II. Organize a Digital Scratch Cards Mechanism: Competition There is no time limit for each group member to answer her/his question she/he can seek help from other people, manual book, or E-learning etc. If she/he can not give a correct answer, she/he will be given a new question She/he can not validate this question until she/he gives a correct answer The flexible perspective of this game

18. II. Organize a Digital Scratch Cards Mechanism: Competition 1 Each person answers the question by order of priority 2 Member 1 firstly, 2 next, if 3 does not answer the question, which will block 4,5 and 6 to answer theirs A group can not validate its job until all group members validate her/his own question 6 3 5 The inflexible perspective of this game 4

19. II. Organize a Digital Scratch Cards Mechanism: Competition 1 2 3 4 5 6

20. II. Organize a Digital Scratch Cards Mechanism: Competition Answering questions in the order of priority get all people in the group involved in the game If someone does not do that she/he will get the pressure of public opinion

21. II. Organize a Digital Scratch Cards Competition Mechanism: 9 am 11 am If each group can 1 pm 5 pm complete 6 questions before 12pm of this day they are entitled to win the diamond Or they will lose it 9 pm 11pm 59 Do not forget that you are in competition with all of danoners!!!

22. II. Organize a Digital Scratch Cards Mechanism: Competition There is a ranking in the real time All groups can check their rank at any moment Real time ranking system give danoners pressure and motivation.

23. II. Organize a Digital Scratch Cards Mechanism: Competition Since each group can just receives only one card per day, how to increase the number of diamond ? 3 WAYS !!! If every member in the same group complete Method 1: her/his first question within 10 seconds, this group will be given one more digital card The group could choose to complete this new card or not If the group does not complete this card before 12pm, this card will be nullified

24. II. Organize a Digital Scratch Cards Mechanism: Competition Method 2: 12 By answering question in E-learning group members can win badges with 12 of that they can convert a diamond So it will give the motivation for danoners to work on E-learning Message for administrator: the number of 12 is flexible Im not sure how many badges designed for danoners in digital for all

25. II. Organize a Digital Scratch Cards Competition Mechanism: Method 3: ? Generates Chance Card gives a random bonus to the group which has completed their digital card One of the bonus is to get an additional digital card This card will be nullified, if the group does not complete it before 12 pm

26. II. Organize a Digital Scratch Cards Mechanism: Competition Time bonusProlong the 10 benefits to 15 or 20 secs answer each question ? Each group completes a Digital Card, one group member will get a Chance Card. Next Chance card will Belong to other group Member It can be shared by all group members, if the proprietor agrees to share Answer bonus: The right to eliminate 1 or 2 wrong answers

27. II. Organize a Digital Scratch Cards Mechanism: Competition Reward bonusGet directly Diamond or badge Number: [1, 24] ? Idea of sharing Chance Card through Digital For all Platform is to encourage Danoners to use more often Digital tools Chance Card can not be nullified(without time limit) You can use it, when you want Relative rare to get it. Number: [1, 2] Other bonuses Cancel some nullifications due to one day limit Ex: Prolong the time limit of before 12 pmto next day before 12 pm(for validating Digital Card) seek helps from group member Ex: If one group member is not available, she/he can use this kind of Chance Card to make her/his group peers answer this question for her/him.

28. II. Organize a Digital Scratch Cards Limits: Competition Although this game based on the database of Digital For All, DANONE should still invest a large amount of money if they want to make this experience more attracting!!!

29. III. Reward winners Constraints: Message of administrator It will be a non-monetary reward

30. III. Reward winners Competition Start the race ----> Win

31. III. Reward winners How to increase the self-motivation of players for winning the game through this game and its rewards? Reputation(enhance their image) Reward monetary Self-motivation Challenge(Skills &Talents) Through the game Fun(enjoy experience)

32. III. Reward winners SOLUTIONS: Day-in-life (VIDEO) of the winner groups (Group members could tell experiences of this E-learning and their daily work stories Put this video in the digital for all and other sites of Danone to share it with all danoners and all visitors of these sites

33. III. Reward winners Limits: Just giving the reward in the reputation level for winners maybe is not enough!!

34. Thank for your attention! Cha Li ZHOU (SKEMA. M1)