Atout FranceSocial Media / Le Collectionneur *****

- 2014 -

DEVELOP Perpetual partnerships with public and private entities in the tourism industry and stimulate travel to France

PROVIDE Consumers with information, special offers, and support to plan their next trip to France

PROMOTE The “France” brand by creating dynamic campaigns with our partners to help reach their specific objectives

France Tourism Development Agency’s mission

OUR MISSION

OUR EXPERTISE

EMARKETING We develop highly integrated marketing campaigns that include the latest technology on online marketing (email, mobile, ROS banners, SEM and Social media)

RESEARCH & DEVELOPMENT

We stay abreast of our target audiences by conducting surveys and attending travel marketing seminars. Our initiatives not only help educate our staff , but help inform our partners of our key findings and acquired knowledge to better optimize our strategies

PUBLICATIONS We produce an annual print and online publications, Le Point -Rendez-Vous en France ( for the affluent traveler)

LEISURE TOURISM We organize FAM (familiarization trips) to France or the French island territories and host interactive seminars and webinars for travel agents and tour operators

BUSINESS TOURISM We host meeting & incentive tradeshows, networking luncheons and seminars

THEMES

Adventure

Cities Gateway

Wine Tourism

Gastronomy

Cruise

Wellness

Ski

Golf…

TOP DESTINATIONS

Paris

Provence

Rhône-Alps

Normandy

Midi-Pyrénées

Aquitaine

TOP PARTNERS

Martinique Tourism

ABC

French Riviera

Air France

Rail Europe

Provence Tourism

Midi Pyrénées

Europe Express

Tahiti Tourism

Guadeloupe Islands

Croisi Europe

Saint-Martin

…

KEY INFORMATION

*Statistics in 2013

Top Visited Pages in 2013

RDVEF.com: Visits by states

Visits 1 016 495

Total Visitors 941 271

Page views 1 449 809

OUR CONSUMER WEBSITE: us.rendezvousenfrance.com

Geographical

Socioprofessional Group

Interests

Gender

Age

OUR CRM DISTRIBUTION

Targeting criteria available:

Atout France e-newsletter presenting a selection

of top deals and packages.

• Key figures:

- Sent monthly

- 700 000 subscribers (all opt-ins)

- Clic To Open rate more than 14%.

- Focus -> 1 500 USD

- Articles -> 850 USD

RENDEZ-VOUS WITH FRENCH ARTISTS

THE TOP DEALS E-NEWSLETTER

You offer will appear in this part

SOCIAL NETWORKS +

Communication sur Médias Sociaux - Facebook

• Header de la timeline ( pour une durée d’un mois):

1 000 USD

• Série thématique (8 posts sur 2 mois): 3 000 USD

• Impression moyenne: entre 4 000 et 6 000

• Post dédié: 600 USD

• Formule « Facebook Boost »:

avec sponsored Ads: 200 USD/post

Communication sur Médias Sociaux

•Tweet dédié: 450 USD

• Série thématique (8 tweets sur 1 mois): 2 000 USD

Communication sur Médias Sociaux - Twitter

éé

• Gain exposure through cross-promotion between Trade eblast for travel agents, enews for Press agents and Top Deals for direct consumers

• Benefit from a promotion targeting active American travelers.

•Possibility to add a dedicated e-blast in Sherman’s travel website for great exposure

BENEFITS FOR LE COLLECTIONNEUR

Media Details of the offer Audience Value

us.rendezvousenfrance.fr website Dedicated article and offer 100,000/month $2,000

Social Media Facebook and Twitter+86,900 fans

+6,000 followers $600/Facebook Post$450/Tweet

E-newsletter 1 Article 500,000 $495

Insertion in Press News + 1 dedicated press release (e-blast)

5,000 journalists $1,500

Insertion in Focus (Trade) 1 article 25,000 $600

Insertion in Top Deals 1 offer

700,000 (contacts who subscribed to CF

+ TD, + people who only subscribed to TD)

$850

ATOUT FRANCE PROPOSITION

THANK YOU