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PSM & NEW MEDIA a view across EBU membership Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) 66 Prix Italia, September 21, 2014
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PSM &NEW MEDIAA VIEW ACROSS EBU MEMBERSHIP
Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)
Turin, September 21st 2014
@_robertosuarez #EBUresearch
PSM: BE WHERE YOUR AUDIENCE IS
EUROPE FACES A TRUST/GOVERNANCE CRISIS
IF SOCIETY CHANGES,
IF SOCIETY CHANGES, SO MUST PSM
MULTIPLICATION OF DEVICES
Installed connected devices (millions)
Source: IHS
By 2020 there will be around 2 bn connected devices across Europe, more than 8 connected devices per broadband household.
WHAT DO PEOPLE DO WITH THEIR CONNECTED DEVICES?
THE CONVERSATION PRISM
BRIAN SOLIS & JESS3conversationprism.com
9
HOW DO PUBLIC SERVICE MEDIA EVOLVE?
PSM: ON DEMAND SERVICES ROLL OUT
2001PSM: ON DEMAND SERVICES ROLL OUT
2009PSM: ON DEMAND SERVICES ROLL OUT
Before 2002
2002 - 2009 After 2010
2014PSM: ON DEMAND SERVICES ROLL OUT
PSM ON DEMAND: BUSINESS MODEL
Source: EBU MIS Member Survey 2014
• More than 9 out of 10 are free of charge
• More than 3 out of 4 do not carry advertising
Advertising
No
Yes
Access
Free
Mixed
Pay
PSM ON DEMAND: AVAILABILITY
• 7 days is the standard availability period for on-demand content
• There is a trend to extend availability, even to unlimited time
30
∞7
Source: EBU MIS Member Survey 2014
PSM: APPS ROLL OUT
PSM: APPS ROLL OUT 2008
PSM: APPS ROLL OUT 2009
PSM: APPS ROLL OUT 2010
PSM: APPS ROLL OUT 2011
PSM: APPS ROLL OUT 2012
PSM: APPS ROLL OUT 2013
PSM: APPS ROLL OUT 2014
Before 2010
2010 - 2011 After2012
NUMBER OF PSM APPS BY COUNTRY
> 10 apps 4 – 10 apps 1 – 3 apps
APPS TYPOLOGY
57 PSM organisations
with apps
Source: EBU MIS PSM Apps Analysis (2013)
48%related to one
programme/channel
30%not directly related to
programme/channel
23%related to multiple
programmes/channels
APP OFFER
2 apps out of 3
primarily offer
live viewing & catch up
Multiplication of dedicated content
• Gamification / play along
• Second Screen
• Youth apps
• Service apps(news, weather, language courses)
Source: EBU MIS Member Survey 2014
PSM: YOUTUBE LAUNCH
PSM: YOUTUBE LAUNCH 2005
PSM: YOUTUBE LAUNCH 2006
PSM: YOUTUBE LAUNCH 2007
PSM: YOUTUBE LAUNCH 2008
PSM: YOUTUBE LAUNCH 2009
PSM: YOUTUBE LAUNCH 2010
PSM: YOUTUBE LAUNCH 2011
PSM: YOUTUBE LAUNCH 2012
PSM: YOUTUBE LAUNCH 2013
PSM: YOUTUBE LAUNCH 2014
Before 2008
2008 - 2011 After 2011
YOUTUBE OFFER
93%offer short clips
58%offer full length
programs
49%offer original content
Source: EBU MIS Member Survey 2014
43 PSM organisations
with a YouTube
offer
39
THE NEXT FRONTIER: OTT (OVER THE TOP)
DIFFERENT OPINIONS
MEDIA CONSUMPTION TRENDS
MEDIA CONSUMPTION TRENDS
EVOLUTION OF LINEAR AND NON-LINEAR TV-VIEWING
MEDIA CONSUMPTION TRENDS
MEDIA CONSUMPTION TRENDS
Where do you listen to radio?
PSM: FRONTRUNNERS IN INNOVATION
among the early adopters of
Mar
ch
2014
first broadcaster to offer
May
2013
Fall
2014
to launch a hybrid car adaptor
JOINT MARKET INITIATIVES
Public and commercial broadcasters join forces
to offer common TV SVOD and radio platforms…
Netherlands – launch June 2014Belgium – launch December 2013
UK – launch March 2011 Belgium – launch April 2014
TVTV
radio
radio
… to counter third-party platforms such as and
PSM AND NEW PLAYERS: PLAY TOGETHER?The Wrong Mans
&&
Lilyhammer
Ripper Street – 3rd season
&
48
THANK YOU!
Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)
European Broadcasting Union
www.ebu.ch/mis