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Availability Of Artist Oasis was signed by the head of Creation Records, Alan McGee, in 1994, having not even sent a single demo tape to any record label. In spring that year 'Supersonic' entered the UK charts. In April 1995, they achieve their very first UK number 1 ‘Some Might Say’. Over the course of 1996, '(What's the Story) Morning Glory?' became the second- biggest British album in history, eclipsed only by The Beatles 'Sgt Pepper' album. They spent 1999 writing and recording 'Standing on the Shoulder of Giants', which was released in 2000. They

Purpose of music videos

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Page 1: Purpose of music videos

Availability Of Artist

Oasis was signed by the head of Creation Records, Alan McGee, in 1994, having not even sent a single demo tape to any record label. In spring that year 'Supersonic' entered the UK charts.

In April 1995, they achieve their very first UK number 1 ‘Some Might Say’.

Over the course of 1996, '(What's the Story) Morning Glory?' became the second-biggest British album in history, eclipsed only by The Beatles 'Sgt Pepper' album.

They spent 1999 writing and recording 'Standing on the Shoulder of Giants', which was released in 2000. They then toured again, before releasing the live album 'Familiar to Millions'.

Page 2: Purpose of music videos

Availability of Artist The 1987 release of Guns n’ Roses’ debut album, Appetite for Destruction, was a

pivotal moment in rock history.

Guns N Roses helped rock rediscover its edge, rage and sense of danger.

In the U.S., "Welcome to the Jungle" was issued as the album's first single, with an accompanying music video. Initially, the album and single lingered for almost a year without performing well, but when Geffen, founder David Geffen, was asked to lend support to the band, he obliged, personally convincing MTV executives to play ‘Welcome to the Jungle’ during their after-hours rotation. Even though the video was initially only played once at 4am on a Sunday, heavy metal and hard rock fans took notice and soon began requesting the video and song.

Page 3: Purpose of music videos

Promotional Music videos quickly became a must-have for the artists and for some time,

this was more important than the actual song.

Primarily, a music video is an advertisement.

A music video is designed to draw attention to the song and some videos were designed to illustrate the song/music.

A music video appeals to a visual audience.

Page 4: Purpose of music videos

Appeals to a Visual Audience

Justin Bieber ft. Nicki Minaj – Beauty and a Beat https://www.youtube.com/watch?v=Ys7-6_t7OEQ This is a good example of a music video as it is entertaining and there is

always something fun happening in the video/storyline.

Page 5: Purpose of music videos

Creating a Brand