Simply Measured Q3 2014Facebook Study

ABOUT FACEBOOK

Simply Measured Q3 2014 Facebook Study Source: Facebook

Connect with Facebook

864 milliondaily active users

1.35 billion

1.12 billion

monthly active users

monthly active mobile users

97% of the Interbrand 100have a Facebook account.

91% of brands posted at least once per week in Q3 2014.

41% of brands posted at least once per day in Q3 2014.

97%

91%

41%

INTERBRAND 100

Simply Measured Q3 2014 Facebook Study

FANS ON BRAND PAGESSh

are

of In

terb

rand

100

Bra

nds

100%

40%

50%

60%

70%

80%

90%

30%

20%

10%

0

77% of the Interbrand companies on Facebook have audiences of greater than a million fans.

16% of brands onthe list have more

than 20 million fans.

Simply Measured Q3 2014 Facebook Study

More than100k

95%

77%

54%

36%

27%

16%

More than1M

More than5M

More than10M

More than15M

More than20M

TOP BRANDS SKEW FAN COUNT

The average audience size for an Interbrand 100 Facebook page is 12 million.

The top five brands by audience have an average of 79.7 million fans each.

Simply Measured Q3 2014 Facebook Study

Fan

Cou

nt

Interbrand 100 Companies with Facebook Accounts

180M

160M

140M

120M

100M

80M

60M

40M

20M

0

BRANDS POST REGULARLY

Simply Measured Q3 2014 Facebook Study

<1 <3 <5 <7 <9 <11 <13 <15 <17 <19 <21 <23 <25 <27 <29 31+

Num

ber o

f Bra

nds

Average Number of Posts Per Week

14

12

10

8

6

4

2

0

Brand Posting Activity

65% of top brands postan average of five times per week or more.

Photos account for 62% of all brand posts, but 77% of all engagement.

PHOTOS

70%

60%

80%

50%

40%

30%

20%

10%

0%

Share of Posts Share of Engagement

Relative Use and Performance of Post Types

Photos Links StatusVideos

Simply Measured Q3 2014 Facebook Study

The four restaurant brands represented onthe Interbrand Top Global Brands list average20,636 engagements per post.

RESTAURANTSEn

gage

men

t per

Pos

t

25K

20K

15K

10K

5K

0

Automotiv

e (14

)

Tech

nology (

12)

FMCG (9

)

Finan

cial S

ervic

es (8

)

Luxu

ry (7)

Alcoho

l (6)

Apparel (5

)

Electro

nics (

5)

Diversi

fied (5

)

Bever

ages

(4)

Med

ia (4)

Restau

rants

(4)

Retail

(3)

Tran

sporta

tion (

3)

Busine

ss Se

rvice

s (3)

Sporti

ng G

oods (2)

Energ

y (1)

Simply Measured Q3 2014 Facebook Study

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Simply Measured Q3 2014 Facebook Study