HOW EFFECTIVE IS THE COMBINATION OF YOUR

MAIN PRODUCT AND ANCILLARY TEXTS?

My A2 Media project required me to make a music video to the song of my choice, in which I had to create a storyline, plan and film the video, edit and evaluate. In order to decide what song I would chose and plan what the music video would be about I had to research into genres, artists, websites and conventions of a music video. Once my chosen artist/song had been found and the music video had been made, a Digipak and a website was created in order to promote the artist and the music video. All tasks must link and therefore, must be of a similar format and design. This would include the use of; props, costume, hair & makeup, colours, fonts and the main actors featured in my video.

MAIN TASK- MY MUSIC VIDEOI chose to make a music video to the song ‘Candles’ by

the band Daughter. The genre of their music and style is indie pop therefore, I researched into what an average indie music video consists of and the conventions used. The storyline focuses on the concept and beauty of light and therefore, features many different types of lights and shots throughout. A side storyline features a female and a male who display their loving yet broken relationship,

both acting as the singers of the song through lip-syncing. I feel that I created a powerful storyline which

was based in location/surroundings that would feature in indie videos such as nature and outdoor places.

ANCILLIARY TASK- DIGIPAKTo link my digipak with my music video I decided that the front cover picture and the one that people would see would be a powerful photo of light. I took this photo when filming a light shot with my actress and feel it reflects the music video perfectly.

The inside panel includes: A lyric book Special thanks and

a message from the band themselves to their fans

Pictures of the band, taken behind the scenes of the music video shoots filming

Photographs of light taken in London

The outside panel includes: Picture taken at

music video location, features a candle

Picture of music video artist on fold out

Dark, warm, wintery pictures to introduce album

The back cover displays a list of tracks, which is a common feature on a digipak. It also has bonus tracks of the band singing ‘Candles’ live and an acoustic cover of their song, ‘landfill’.

ANCILLIARY TASK- WEBSITEIn order to promote not only the artist but my music video and the song, I created a realistic website featuring all of my own material such as information and pictures. I used the website Wix, which gave me a basic template in which I moderated to make it look effectively indie to follow the genre. I featured pictures of my actors from my music video to inspire people to watch it, which is also easily accessible on one of the pages. I am pleased with the look of the website as I feel it looks slick and professional.

HOME PAGE

This features a picture of my actress, the name of the band and an animated snow background as my video is set in winter. ABOUT

This page has information about the band in the format of a message written by them to their fans. It features pictures from my music video and a rustic wooden background which suits the indie style.

MUSIC

At the top of this page I wanted to have my music video so it was the first thing people see. It also has existing videos from the band and a animated background of flowers as nature is a common theme of indie pop videos.

This features the Bands real tour dates as well as a video of them singing live.

Contact information is displayed as well an animated background which continues the nature theme.

COMMON FEATURES IN ALL:

The Bands name- Daughter

Photographs featuring light

Photographs of my actors featured in my

music video

Nature themed backgrounds

Information about the Band

My music video

The name of the song- ‘Candles’

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

From looking at my 3 products, I feel that I have effectively continued a theme of nature, light and indie features throughout each. Through my dark yet warm colour scheme they all relate and look similar in appearance. My digipak and website both feature similar photographs and the video consists of the footage filmed when taking the photos. I feel that through the images of my actors my audience would look at my website and digipak and immediately link it to the music video, which is an important factor. The front cover of the digipak is a powerful shot in the video, therefore, they are linked. The video is also featured on my website, so the audience can easily watch it, as well as a picture of my digipak. In conclusion, I feel that through the use of my colour scheme, photos taken of my actors and shots and my general indie motif I effectively combine my main task and my ancillary tasks together.