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ENGAGEMENT ———
“Enticing to respond to an activity!”
LIKE ME TRUST MELOVE MEBuild AdvocacyBuild LoyaltyBuild Interest
SOCIAL MEDIA
WAY OF LIFE & BUSINESS
INTERNET MOBILEPC/DESKTOP
SOCIAL MEDIA
MODERN BOOSTERS
Total Followers
367 865Total Followers
340 086Total Followers
173 428
SOCIAL MEDIA (FACEBOOK)
LARGEST AUDIENCE
VODACOM MCEL @VERDADE
SOCIAL MEDIA
LIKES vs ENGAGE
SOCIAL MEDIA
TYPES of CUSTOMERS
the HATERS the LOVERSthe SILENTS Majority*
Social Media Main Target!
ROI RETURN of
INVESTMENT
ROR RETURN of RELATIONSHIP
Vs
ROR STRATEGY
CORRECT APPROACH
CONVERSATION (RE)CONVERSIONAMPLIFICATIONEmpower InfluencersContent SharingEncourage Comments
ROR STRATEGY
ROR FOCUS: VALUE
KNOW YOUR (PEOPLE) AUDIENCE
ROR STRATEGY
BUILD YOUR ROR
ALWAYS LISTEN to THEM
MAKE IT it’s ABOUT THEM
ASK QUESTIONS: HOW CAN I HELP?
BUILD ONGOING RELATIONSHIPS
IDEÁRIO HUB _ @ideariohub (Fb / Tw) idear.io / [email protected] by Alfredo CUANDA
