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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Social Media Best Practices for Hospitality
Stephanie JohnsonSocial Media Specialist
www.rezstream.com
| About RezStream
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Established in 2005• Located in Denver, Colorado• 21 Employees
WHO WE ARE
• Software and Internet services • Focus on independent properties• 100 Rooms or less
WHAT WE DO
• Founders of RezStream set the tone
• Hire passionate professionals• Education
WHY WE DO IT
|About Me
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Raised in Minnesota and moved to Colorado in 2010
• Celebrated two years with RezStream
• PR background with 5 years in social media
• Learning French, Italian, and German
TABLE OFCONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
01Introduction:
Social in hospitality
02The Big
3
03Best
Practices
04The
Future
05Conclusion
01 | Introductionwww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Social in hospitality• 50% of travelers use
social media for travel inspiration
• 76% share travel experiences on social media
• Guests use social media for attraction & local information
• 65% of Instagrammers would be flattered for a brand to like their photo
02 | The Big 3 www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
The Big Three
• 71% of adults• 1.44 billion
users• 65+ growing• Average 40
minutes per day
• 100 million active users
• Millennials use Pinterest as much as Instagram
• 80% female• Average 21
minutes per day
• 26% of adults• 300 million
active users• 53% are 18 –
29• Average 21
minutes per day
Best Practices• Engagement & Etiquette• Contests• Advertising
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Engagement & Etiquette
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond and
@mention
• 80/20 rule• Descriptive
captions• Keywords• 5 – 10 minutes
each week• Respond +
follow
• 80/20 rule• To the point• Keywords &
#hashtags• 2 – 3 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Examples
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Examples
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Examples
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
Pinterest.com/source/brand.com
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Engagement & Etiquette continued
• User-generated content
• Special offers• Reactions &
comments• Analytics
• User-generated content
• Evergreen• Re-pins, likes,
comments• Analytics
• User-generated content
• Special offers with bio link
• Likes, comments, re-grams
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Examples
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
Facebook Insights
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
Pinterest Audience Interests
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Contests
• No like-gaiting• No tagging or
spammy behaviors
• Not endorsed• Set clear rules,
timeline, and prize
• Low barrier
• Strict rules (seriously)
• No spammy behaviors
• #TrackIt
• Similar to Facebook
• Not endorsed• Update bio link• #TrackIt
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule• To the point• Keywords• 3 – 5 times per
week• Respond
03 | Best Practices www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Advertising
• Affordable• Special offers
& events• Create unique
URL to track
• Unsupported• Benefits-based• Create unique
landing page or content with CTA
• Linked to Facebook
• Special offers, events, or experiences
• Create unique landing page
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Examples03 | Engagement Tips
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
The future04 | Future Changes
Google+ goes MySpace Twitter to expand beyond 140 characters Millennials and Gen Z on Snapchat Smarter algorithms Live video Return of social reviews
lynettenoni.com
06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Focus on networks you can do well and where your audience is
Follow the 80/20 rule Tell your inn’s story and experience through images Be consistent Humanize your brand Don’t be afraid to try new things!
Conclusion
Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog
Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210