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Presented By : Taresh Harvansh Mohit Rathi Manohar Sabri Naveen Kamal singh

Rural marketing dabur company

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Page 1: Rural marketing dabur company

Presented By :Taresh HarvanshMohit RathiManoharSabriNaveenKamal singh

Page 2: Rural marketing dabur company

DONE BY

MOHITH RATHI

Page 3: Rural marketing dabur company

FOUNDER

Dr. S. K. Burman, a

Physician tucked away in

Bengal. His mission was to

provide effective and

affordable cure for

ordinary people in far-

flung villages

Founded1884 By Dr. S.K.

Burman

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INTRODUCTION

DABUR INDIA LIMITED IS INDIA'S LEADING FMCG

COMPANY.

DABUR IS CURRENTLY THE 4TH LARGEST INDIAN

CONSUMER GOODS MANUFACTURING COMPANY ( FMCG ).

PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 50

COUNTRIES WORLD WIDE

DABUR'S HEALTH CARE RANGE BRINGS FOR THE

CUSTOMER A WIDE SELECTION OF HERBAL PRODUCTS.

DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES

REVENUE OF 100 CRORES EACH

DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE.

Page 5: Rural marketing dabur company

SHORT HISTORY

1884 BIRTH OF DABUR

1896 SET UP A MANUFACTURING PLANT

1919 ESTABLISHMENT OF RESEARCH

LABORATORIES

1936 DABUR INDIA PVT. LTD.

1972 SHIFTS TO DELHI

1986 PUBLIC LIMITED COMPANY

2007 CELEBRATING 10 YEARS OF REAL

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COMPANY TYPE :Public (NSE, BSE)

INDUSTRY : Health Care & Food

Headquarters : Dabur Tower,

Kaushambi, Sahibabad, Ghaziabad -

201010 (UP), India

Website : www.dabur.com

Area served : Worldwide

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PRODUCTS

Dabur Amla,

Dabur Chyawanprash,

Vatika,

Hajmola &

Real

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International Range

Health Care

Skin Care

Oral Care

Foods

Hair Care

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Net income RS-1475 Billion

Total assets RS- 1559 Billion

Revenue 61.46 Billion

Employees 6,154 (2012-13)

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COMPETITOR

Hindustan Unilever Ltd.

ITC (Indian Tobacco Company)

Nestlé India

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CSR wing of Dabur India Ltd.

Formed with the technical & financial support of

Dabur on 19th November 1993 by Pradeep Burman

Engaged in Carried out research and welfare

activities

Aimed to improve the quality of life of rural people

Registered Voluntary Organization / NGO’S

(www.sundesh.org)

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Sundesh Integrated Rural Upliftment Centre (SIRUC)

Skill development cum Production center

Health post with Pathological diagnostic centre

Farmer's Training cum Information centre

Development Work At SIRUC

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VISION

MISSION

To actively contribute to the socio economic development of the community in which we operate and to ensure a

participation of the community in a sustainable development process.

Ensuring socio-economic development of the community through different participatory and need based initiatives in best interest to the poor so as to help them to become SELF

RELIANT and build better lives for themselves.

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GOAL

OBJECTIVES

Overall socio-economic development of the poor & vulnerable community on sustainable basis

• To undertake and organize Integrated Rural and Slum Development programmes

• To promote and organize educational programs for children and women

• To run Vocational Training Program• To activate the Rural as well as urban people to take-up rural

and slum development work• To study, undertake, conduct, carry research and collect data

for Social development

wwww.sundesh.org

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Dabur India Ltd.

Core Intervention Area

Core Areas

Health

Education

Empowerment

through SHG &

Financial

Inclusion

Income

generation

training

Village

Developmen

t Plan

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Dabur India Ltd.

Education

Non-Formal Education

Adult Literacy

Special School for Child Labour:

Library

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Dabur India Ltd.

Health Care Services

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Dabur India Ltd.

Training Centers

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Dabur India Ltd.

Income Generating Activities

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Dabur India Ltd.

Awareness Programmes

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Dabur India Ltd.

SHGs & MCS formation

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Dabur India Ltd.

Wall Paintings & Speaking library

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Dabur India Ltd.

Environmental stewardship - Plantation

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Dabur India Ltd.

Veterinary Services

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Dabur India Ltd.

Dabur Product Distribution

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Dabur India Ltd.

•I COULD GET MY LAND BACK……

"I am Smt Poonam Sharma w/o Sh Ramesh Sharma, resident of village

Shoulana, Block Dhoulana, Zila Gaziabad. I joined cutting and tailoring

programme organized by Sundesh in the year 1995. After getting six months

training, I took up this as a means of livelihood and started stitching garments.

During the marriage of my sister in law, we had taken a loan of Rs 3000/- by

mortgaging our land. I could get my land back from the money earned by

stitching clothes.Now I am able to earn Rs 700/- to 1000/- monthly. I am proud to

say that my two sons and three daughters are taking education from a private

school of our village."

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Dabur India Ltd.

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THANKYOU