SERVICE 3.0 IN

HOSPITALITY INDUSTRY

GUITTARD Virginie

TRAN Vanessa

GARREAU Valentine

ROURE Bérénice

MBA 2A

LOUNGE UP: Our Opinion

It allows visibility and customization The app services answer to hotel and customer expectations It’s a social strategy for hotels, and it’s a efficient tool to be competitive Increase hotel reputation services Collect further information about guests No more boundaries between every culture by the fact the app is available in many

languages. Foreign customers can be autonomous.

Avant gardist app: New way of travelling, new customer experience, new way of booking and new way to check any information around the hotel.

Presentation by Mathieu POLLET on Wednesday 4th December

Gain time and money by using booking platform of the app. Customer can book anywhere and at anytime.

Be competitive with the online travel agencies as Booking.com or Expedia.com

Avoid to pay commission fees

Increase the profitability of hotel reservation service

Improve the profit of hotel by the possibility to buy extra services as Housekeeping, Room services, Spa Treatments, meals in restaurant,…

Direct reservation by the app Extra sales

HOW APP 3.0 ALLOWS ROI

To have survey instantaneous, that leads to know the image of the hotel by guests.

It allows to enhance the quality of each services, thus to increase the profitability.

Have a direct dialogue with customers. Improve hotelier and guest relationship

Opportunity to react directly with customer’s surveys and increase their satisfaction, and then our reputation

Suggest direct promotions offer to the customers

Give possibility to customer to share their expericences between themselves. If feedbacks are positive, it help to obtain a direct booking.

Quality and feedbacks customers in real time

Interaction by Social Media

HOW APP 3.0 ALLOWS ROI