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Should Your Nonprofit Use
Snapchat?
Format:
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• 15 of live Q&A
• Get back to work
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Should Your Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
What is Snapchat?
Snapchat is a mobile app that lets users send pics and videos that disappear within seconds of being viewed.
Should Your Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Snapchat by the numbers: Launched in 2011 100 million users
6 billion video views every day 86% of Snapchat’s users fall into the 13 – 37 age range
$100k = minimum ad budget
What is Snapchat?
Should Your Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Why users love Snapchat:
Creative self-expression Be here now
Forget the everlasting persona
What is Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Ok, but should your nonprofit use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Are your people on Snapchat?
Millennials
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Are your people on Snapchat?
Millennials
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Do you have the bandwidth?
YASN to manage…
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
How will you add value?
Without interrupting
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
How healthy is your horse?
Get access to previous training sessions
Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Should Your Nonprofit Use Snapchat?
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John:
