MANAGING SOCIAL MEDIA

WHY SOCIAL MEDIA

• Company Branding• Boost website Traffic• Customer Interaction• Low Cost Marketing • Search Engine Optimization• A vital part of inbound marketing

IMPORTANT PLATFORMS

• Facebook• Twitter• Google+• Blog• LinkedIn

WHAT IS SOCIAL MEDIA MARKETING

• Social Media Marketing is the process of using Social platforms to engage both new and current holders.• Key Points

1. Social Media is about engagement and conversion.2. Social Media is about building Communities.3. Social Media is not about setting a market strategy

and then forgetting it.

SOCIAL MEDIA LANDSCAPE

• The Social Media landscape is HUGE enough and can be little overwhelming!!• 100+ channels are growing every now and then!!• We have Specific Audience(general, business,

interests, location )• Specific Purpose(news, friends, photos, videos)

BENEFITS OF SOCIAL MARKETING

• Increase in Brand awareness and exposure• Build a loyal community• Enhances Company Trustworthiness• Monitor your brand’s online reputation• Boost traffic to your site and improve SEO• Have loyal and active followers

TIME FOR QUICK POLL

WHY FACEBOOK

• 1.32 BILLION MONTHLY active users• 14% increase year by year• 829 MILLION DAILY active users on average(JUNE

2014)• 19 % increase year by year• Average time spent on it is 20 minutes per visit• 1 of every 6 minutes spent online is on

FACEBOOK!!

WHY TWITTER

• 255 million monthly active users• 500 million TWEETS are spent per day• 44 % growth from 2013-2013• 73% of people follow business on Twitter and get news and

updates• 61 % of people share ideas and get feedback through

interactions• 85 % of people feel more connected to business after they

follow them on twitter

WHY GOOGLE PLUS

• Over 1 Billion accounts• If you are not using g+ start using it• 33% per year growing rate• +1 buttons are used over 5 billion times per day• The #1 reason to use Google+:SEO

a) Every post to g+ gets its own unique URLb) The number of +1s on your Google+ Business pages

are influential in determining search ranking order

WHY LINKEDIN

• The largest professional networking site for PROFESSIONALS• Over 200 million active users• Great for researching prospects

WHY A BLOG

• Improves search rankings and drive traffic to website• Content can be easily shared on other social media platform• Including calls to action in posts• Ongoing exposure with search engines prominence

BE SOCIAL: POST & RESPOND OFTEN

• How often should you post• Post 3-5 times per week• Post multiple updates during business hours • Highest traffic occur mid-week between 1 to 3 pm• On Thursdays and Fridays, engagement is 18% higher

BE SOCIAL: POST & RESPOND OFTEN

• How should you responda) Be activeb) Thank people for commentsc) Spur Conversations• Develop a Post Strategy

a) Create your content in advanceb) “Schedule” when it goes livec) Use photos, images, links and videos whenever possible

WHAT MAKES A GOOD CONTENT

• Post photos and videos• Give links• Use 80/20 rule• Post like a friend not like a brand• Reply to followers• MOST IMPORTANT – POSR REGULRALY

EASY WAY TO INCREASE ENGAGEMENT

• Ask for likes• Trivia isn’t Trivial• Photo/caption contests

SOCIAL MEDIA CHALLENGES

1. Brand Reputationa) You needb) Control Your brandc) Answer the question and solve issue2.Constant Growth and Changed) You need to:e) Monitor and Consolidatef) Continue and build

Thanks!