SMaC U Leads to Social Influence at Dell

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Dell encourages employee advocacy and optimal digital social

use among their 110,000 employees with training through Social Media and Community University (SMaC U).

SMaC U Leads to Social Influence at Dell

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With the use of functional metrics Dell analyzes their employees’ social influence and direct business impact.

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Dell’s 5 Point Social Media Policy:

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There is immense cost savings in customer support with blog posts and social engagement.

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Dell is driving social culture by holding special events for SMaC team members.

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Dell is working to further improve employee retention

and enhance career advancement for those that complete their SMaC U training.

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Consumer trust gained through social media interaction drives business results.

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Listen to the full podcast featuring Amy Heiss from Dell