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SMALL BUDGET,
BIG BUZZ?
#SoMed2015
@matt_hodkinson
EN O T I C
Bags of fully-public content
across social
It’s “usually” untainted … no
focus group mentality
Tools like BuzzSumo make it
easy to find not only what’s
out there, but what has the
resonance you seek
Learn from what works,
but CARVE A NEW PATH!
7 in 10businesses I asked admitted to
using social media more
through expectation (“a
business should have social
profiles), than to achieve a
specific goal
Which marketing channels would you employ in
your business, without first deciding a desired
outcome, and demanding a positive ROI?
Social isn’t FREE … and it’s never been less so!
The fluffy stuff is where many are at:
followers/fans, reach, engagement
The enlightened: resonance, clickthroughs
The Pro’s: socially-sourced conversions &
consequent sales
Many small businesses have a growing
dependence on Paid Social and PPC,
due to poor organic reach/resonance
SEO, whilst still hugely important, plays
out in a highly-competitive space, and is
a long game
… and it’s more about social than ever,
anyway!
BUILD YOUR
COMMUNITY
BEFORE YOU
NEED IT!
#SOMED2015
Don’t expect to have others advocate and promote you and your content, if you’re not willing to do the same
Instill a culture of sharing and targeted community participation – one with high relevance to your core passion and “the why”
Ask plenty of questions, value people’s opinions, and NEVER begin a thread with a Call-to-Action
Reach
RelevanceResonance
BE HERE
5,000Mainstream
Media
Mentions
Stop pointing all traffic at your Homepage
… Personalize!
Create customer journeys, and calls-to-
action that lead the way
TIMING is everything – Don’t assume
every visitor is ready to buy … Nurture
Emotionally-Charged Events are
the basis for viral or “big buzz”
organic marketing
#YawnNoMore
Whatever
happened to
Co-Creation?
Google Analytics won’t cut it “as is”
Data beyond numbers
Ability to personalize & improve
conversions, as a result
TAKK!
influenceagents.com
