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Social Digital SummitSocial Media Conference Notes
@ThatsNickQ
Top 3 Takeaways
• Share the vision… With everyone• Trust and Transparency is Key to consumers• Understand the consumer “path” to purchase• Little experiences make the brand (branding)• 60% of social viewing is on Mobile
– How are we reaching consumers when they are not in front of a computer?
Ideas / Opportunities
• Re-Marketing to Twitter audience– Run campaign, scorecard new follows in a list,
remarket to that list • Find our Brand Advocates and use them to
share a message. I.E. Bloggers, Top commenter's, most engaged fans
• Look into “Check Points” App– Offers points to consumers for check-ins
• IFTT – Auto responders associated to FourSquare check-ins– Example: Check-in at Bristol Farms, Tweet about new
produce offerings
Action Steps
• Create Twitter Lists for Media, Influencers, Known customers
• Create various types of content around our brand mission; Meal plans, Work out plans, Dictionary of most frequent cooking terms, ETC.
• Create Vision for Social Media
Future Trends
• Mobile Ordering, Gifting, and Payment Applications
• Big push to be a Media Resource Center for a specific niche. – Chargers.com < Home of Everything Chargers
• Transparency in Business / Supply Chain
• More smart data marketing