Social Dynamic Number Insertion

Get Your Message In Front Of 78% More Leads

Product Title?Get Your Message In Front

Of 78% More Leads

Product Title? Measure Social Media Impact with Call Tracking

Social Dynamic Number Insertion

Social media drives phone calls, yet it’s difficult to see the true return on investment without knowing the number of generated phone leads. Social Dynamic Number Insertion was designed by Telmetrics to help marketers optimize their social media advertising spend with reliable data.

Social Dynamic Number Insertion (SDNI) is a technology that connects a phone call back to its social media source. After the potential customer clicks a call to action button, they are redirected to a landing page. SDNI dynamically inserts a unique phone number onto that page for the customer to call. That unique number then ties the phone call back to its source, your social media ad.

Optimize Social Media Spend with Dynamic Call Tracking

www.telmetrics.com1. 844 . 201 . 6351

Rich, Reliable Data on Social Media PerformanceDynamic Number Insertion is a critical tool for all companies that do business over the phone.

Most companies have a clear understanding of the return on investment when the customer converts online, but encounter a blind spot the moment the customer picks up the phone. Marketers are left unable to reliably attribute leads to various ad campaigns. Dynamic Number Insertion proves invaluable for bridging the gap between online and offline data.

With this tool, marketers can accurately measure and attribute leads from any online source in real-time.


Increase Your Measurable ROI by 37% The first key benefit and the most critical for any marketer is the immediate lift in measurable ROI. With dynamic call tracking software, our customers typically see a lift of 37% and possibly higher of measurable ROI. The increase will allow you to properly and more efficiently optimize your social media advertising.

Enable Social Media Lead AttributionThe second benefit is that the software allows you to attribute all calls from multiple social media channels. This means that you can immediately track phone leads from any social media channel such Facebook or Twitter and see which campaign generates the most offline calls. Within each channel you can further break down the traffic according to the ad. If 60% of your traffic is coming from Facebook, then it’s important to know which ad is driving the most callers. You can then increase the number of calls you receive by re-investing in proven performers, driving qualified traffic and identifying potential areas for improvement.

Key Benefits


Get Behavioral InsightsCall tracking with social media can go even deeper and provide behavioral insights by identifying specific characteristics of the online traffic after the customer clicked on the call to action button from the social ad. You will know how much time they spent on the landing page, if they wandered around on your website, and if they navigated away from it.

Improve Customer ExperienceWhat the customer sees when they visit the landing page is also customizable to improve lead funneling and conversions. Through changing the text and images, you can provide targeted incentives, highlight the call tracking number through removing additional phone numbers, and include third-party taglines and branding.


Javascript and reverse proxy are two straightforward options you can choose from based on your company’s needs and technical expertise. With Javascript, a short piece of code is used to automatically load a unique phone number onto your landing page. Normally used by companies who don’t have access to their website code, a reverse proxy simply means that we create an exact mirror of your website, changing only the phone number the customer sees.

With our choice of session-based or one-on-one number insertion, you have greater flexibility in how you measure your lead attribution. With session-based implementation, visitors are assigned a unique number from a dedicated number pool for a set period of time. If they call within that time frame, their online activity is directly linked their phone call. In contrast, one-on-one assigns one unique number to each specific channel or attribute that you want to track.

Key FeaturesMany of the benefits of Social Dynamic Number Insertion come from the key features of our solution. Our dynamic call tracking technology supports all advanced lead measurement requirements.

Tracking phone calls is highly customizable to your business’ needs and to the visitor experience. We can change just the number, a portion of the website or even an image with the number.


With our smart pool technology, the amount of phone numbers you receive in the session-based option are optimized to your website or landing page traffic, and the expected call volume. Focused on your business needs, we immediately minimize the costs for you. If at any time your call volume exceeds the estimated number, we alert you with the option to increase the amount of phone numbers in your pool. Your optimized pool of numbers is also supported by algorithms which identify the best number to serve up and go beyond simple first-in and first-out lists.

We provide dedicated number pools. That means your call tracking numbers belong only to you. Other call tracking systems share numbers in a vertical once the customer has hung up the phone. With Telmetrics, you can be assured that the customer will always reach you at the number even if they phone the number a few days later or even a week later.

You can access call reports in real-time through our dashboard or via API. The easy-to-use online user interface updates in real-time and allows cross-channel comparison on one screen. Comprehensive RESTful API enables immediate and open access to all the data to use as you wish.


Benefits> See immediate lift in ROI

> Minimize your costs with smart pool technology

> Optimize social media advertising in real time

> Know the social media source of all calls

> Customize the customer experience to improve conversions from social

Features> Smart pool technology

> Dedicated number pools

> Comprehensive and unified views of data

> One-on-one or session-based

> Easy Javascript or reverse proxy implementation

> Highly customizable

> Comprehensive reporting

Call or email us to learn more Social Dynamic Number Insertion1.844.201 .6351 • [email protected]


www.telmetrics.com • 1. 844.201.6351